iMedia Launches Christopher & Banks Across Its Digital Platforms
March 03 2021 - 5:00AM
iMedia Brands (NASDAQ: IMBI) (“iMedia”) today announced a licensing
partnership with ReStore Capital (www.restore-cap.com), a Hilco
Global company, where iMedia will operate and grow the Christopher
& Banks business throughout all sales channels, including
digital, television, catalog, and brick and mortar retail,
effective March 1, 2021.
iMedia will launch a new weekly Christopher
& Banks television program on ShopHQ, its flagship nationally
distributed television network, which will also promote the brand’s
website, christopherandbanks.com, its only two retail stores in
Coon Rapids, MN and Branson, MO, and its soon to be launched
Christopher & Banks Stylists, an online interactive video
platform that improves a customer’s shopping experience through
customized wardrobe outfitting by a Christopher & Banks’
stylist.
As demonstrated by iMedia in 2020 when it
leveraged its national television networks’ promotional power and
vendor network to successfully launch its Shaquille O’Neal branded
kitchen products in Target and Walmart stores, iMedia intends to
again leverage its interactive media and ecommerce assets to drive
growth of the Christopher & Banks products in all sales
channels.
“We know the Christopher & Banks fashions
and customer demographics well because they are the same as our
ShopHQ fashions and customer demographics,” said Tim Peterman, CEO
of iMedia Brands. “We also know this iconic brand has maintained a
passionate customer base for over 75 years. This is a big
opportunity, and we are excited to get started.”
Benjamin Nortman, CEO of ReStore Capital, said,
“We are thrilled to partner with iMedia and leverage our retail
expertise and capital solutions to add value to the overall
operation. We are very pleased to keep the iconic Christopher &
Banks brand going and providing its customer base with the fashion
looks they want at a tremendous value.”
About iMedia Brands, Inc.iMedia
Brands, Inc. (Nasdaq: IMBI) is a leading interactive media company
that owns a growing portfolio of lifestyle television networks,
consumer brands and media commerce services. Its brand portfolio
spans multiple business models and product categories. Its
television brands are ShopHQ, ShopBulldogTV, ShopHQHealth and
LaVenta. Its media commerce services brands are Float Left
Interactive and i3PL Services. Its consumer brands include J.W.
Hulme, OurGalleria.com and TheCloseOut.com. Please
visit www.imediabrands.com for more investor
information.
About Christopher &
BanksFounded in 1956, the Christopher & Banks brand
motto today is Effortless Style for Real Life. The brand
specializes in offering women’s value-priced apparel and
accessories that cater to women of all sizes from petite to missy
to women’s (plus). It offers modern and comfortable clothes, from
basics to unique, with colors, details and prints specially
designed for its proprietary styles. Its Missy, Petite, Women (MPW)
retail store format offers all sizes under one roof from sizes 4 to
16 and from 14W to 24W.
It engages with its customers through its
website, christopherandbanks.com, its only two retail stores in
Coon Rapids, MN and Branson, MO, its weekly, national television
program on ShopHQ, and its soon to be launched Christopher &
Banks Stylists, an online interactive video service platform that
improves a customer’s shopping experience through customized
wardrobe outfitting by a Christopher & Banks
Stylist. Follow Christopher & Banks on
Facebook, Twitter and Instagram.
About ReStore Capital ReStore
Capital is a commercial finance and alternative investment firm
providing capital solutions to leading retailers and consumer
products companies. Directly, and through its affiliates, the
company leverages decades of retail and wholesale consumer goods
and brand expertise to provide and unlock additional capital for
inventory procurement, capex improvements, expansion and turnaround
initiatives, and debt refinancing. ReStore Capital is a Hilco
Global company. To find out more, visit www.restore-cap.com.
Safe Harbor Statement under the Private
Securities Litigation Reform Act of 1995This release
contains statements, estimates, projections, guidance or outlooks
that constitute “forward-looking” statements as defined under U.S.
federal securities laws. Generally, the words “believe,” “expect,”
“intend,” “estimate,” “anticipate,” “plan,” “project,” “should” and
similar expressions identify forward-looking statements, which
generally are not historical in nature. These statements may
contain information about our prospects, including anticipated
show, event, or product line launches, and involve risks and
uncertainties. We caution that actual results could differ
materially from those that management expects, depending on the
outcome of certain factors.
Contacts:
Investors:Gateway Investor
RelationsCody SlachIMBI@gatewayir.com (949) 574-3860
Media:press@iMediabrands.com
(800) 938-9707
Gary EpsteinHilco Global –
ReStore CapitalEVP – Chief Marketing
Officergepstein@hilcoglobal.com(847) 323-4943
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