Popularity of iQIYI dramas on satellite TV attests to quality
of iQIYI original content
BEIJING, July 19, 2018 /PRNewswire/ -- iQIYI
Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an
innovative market-leading online entertainment service
in China, today announced that its original drama With You has officially started
broadcasting on Chinese TV channel Shenzhen Satellite TV. The
broadcast follows the warm reception the series received when it
was broadcast on Zhejiang Satellite TV in early April. Aside from
With You, iQIYI's original
dramas Summer's
Desire, My Huckleberry
Friends, and
The 200 Million Years Old
Classmate will also be broadcast this year on CCTV or
Chinese satellite TV channels.
The high demand for and increasingly broad distribution of
iQIYI's premium original dramas is a testament to the company's
capacity - through the strength of its original content - to reach
an even wider audience than the users on its streaming platform.
Furthermore, distribution on traditional TV channels represents
another important new revenue stream for iQIYI's original content,
an avenue which will only become more profitable in the future as iQIYI's dramas continue to
grow in popularity.
"We are very proud of the strong performance shown by iQIYI's
original dramas on Chinese traditional TV channels," said
Chen Xiao, iQIYI's Vice President.
"It is very exciting to see the positive reception our dramas have
received among TV audiences, and we
are thankful to the management of satellite TV channels for
recognizing the quality of iQIYI's content. This success once again
proves the effectiveness of iQIYI's strategy, and going forward we will continue to
produce high quality original content which appeals to a variety of
demographics."
The success iQIYI has seen in the broad distribution of its
original dramas adds significantly to its revenue stream. The
company's Q1 financial report in 2018 showed that in addition to an
increase of revenue from advertising and paid memberships, there
was also a significant rise in income derived from content
distribution. During the reporting period, iQIYI's content
distribution revenue reached RMB 267
million, representing a year-on-year increase of 44%, with
the rise mainly due to the external distribution of major online
dramas during Q1.
In June of this year, iQIYI announced the launch of the
"Youth Zone" on its video streaming
platform. iQIYI Youth Zone is China's first themed virtual online
entertainment venue, offering a specially catered youth-oriented
entertainment experience. The Youth Zone creates the possibility of
an exclusive online viewing community for young people, and helps
to foster audience participation.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed diversified
monetization models, including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
View original
content:http://www.prnewswire.com/news-releases/iqiyi-expands-domestic-distribution-of-original-dramas-300683482.html
SOURCE iQIYI, Inc.