MAIL Incredimail Ltd. (MM)

New Email Service a Part of myMail, the Mobile App for Managing Multiple Email Accounts

MOUNTAIN VIEW, CA--(Marketwired - Apr 24, 2014) - My.com, a subsidiary of Mail.Ru Group, announced a new, mobile-only free email service with the @my.com domain name. Users can sign up for a new email account address today via their iOS and Android phones/tablets. @my.com email service does not require users to create a password during registration -- an industry first in email security.

As the world is growing increasingly mobile-centric, email needed to be reinvented. With a mobile-only approach, the @my.com email service is designed within My.com's myMail app, launched in November 2013. Therefore, @my.com users get immediate mobile communications coupled with instant, flexible push notifications that are offered by myMail. Built for smartphones and tablets, @my.com is always immediately available.

"Email began on the desktop and transferred to mobile without much thought to how people use mobile devices. We looked at mobile email with a fresh perspective, responding to users' need for a flexible, secure and lightweight way to communicate via email," said Dmitry Grishin, Co-founder and CEO of Mail.Ru Group.

Stolen passwords, hacking, phishing are now things of the past. My.com utilizes cutting edge mobile technology for secure access, which is common in other mobile services such as instant messaging. An email account is verified by entering an activation code sent to the user's mobile phone. All email traffic through myMail is encrypted as an additional security measure.

With a wide range of mobile email features, @my.com also offers a large base of short, free email names. Additionally, @my.com offers 150 GB of free email storage, which is 10 times more than Google provides in Gmail.

According to Yesmail Interactive research, mobile-only email viewers increased 64% during H2 2013. Hybrid viewership -- checking emails on both desktops and mobile devices -- declined by nearly 40% quarter over quarter and 72% since Q2 2013. Desktop-only viewers grew by just 5%.

People are moving to mobile systems that allow for personal, instant notifications and constant interaction with family and friends. Moreover, they are relying on their mobiles for immediate access to email, which becomes the quickest way to reach someone.

About myMail

myMail is a free mobile email client with intuitive UI that lets users manage all email accounts including @my.com, Gmail, Yahoo, Outlook.com, AOL, etc. Available for iOS and Android phones/tablets, myMail lets users customize and enable real-time push notifications even if email providers don't support them. myMail brings a sleek and clear interface specifically designed for easy mobile email management.

The myMail app with @my.com email service is available in English, Spanish, French, German, Portuguese and Russian and is free to download today both at the Apple App Store and Google Play.

Additionally, according to Distimo, myMail recently outperformed all other email alternative apps in the App Store. More information about myMail can be found at the site.

About My.com My.com is a subsidiary of Mail.Ru Group, the largest Internet company in Russian-speaking countries with an audience of more than 100 million users (comScore, December 2014), that is publicly traded on the London Stock Exchange (LSE: MAIL), (listed since November 5, 2010).

My.com is building an integrated communication and entertainment platform, dubbed 'Communitainment,' beginning with a family of mobile services and games. My.com's mobile communications apps -- myMail and myChat -- provide multiple email account management and messaging, and myGames is a growing collection of mobile and PC game experiences.

Media Contact Karen Lachtanski pr@corp.my.com

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