MeetMe Completes Transition of Mobile Ad Inventory Management
June 10 2015 - 8:00AM
Business Wire
Mobile Ad Rates On Par with Previous
Solution
MeetMe, Inc. (NASDAQ: MEET), a public market leader for social
discovery, has completed the transition to managing its mobile
advertising inventory in-house after terminating its ad management
relationship with Beanstock Media, Inc. on June 2 of this year. In
recent days, MeetMe has realized rates on most ad placements
approximating those under the Beanstock agreement.
Geoff Cook, Chief Executive Officer of MeetMe, said:
“We completed the transition of our advertising inventory to our
internal solution ahead of schedule. Just one week after taking
over, we have seen our daily mobile advertising revenue on some
days surpass our average in May, our last full month with
Beanstock. Between June 5th and June 8th our average daily mobile
advertising revenue was on par with our May average. We plan to
take full advantage of the flexibility we now have with respect to
our mobile ad inventory, with a number of enhancements to different
ad units planned to go live over the coming weeks.”
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in
the US and the public market leader for social discovery (NASDAQ:
MEET). MeetMe makes it easy to discover new people to chat with on
mobile devices. With approximately 80 percent of traffic coming
from mobile and more than one million total daily active users,
MeetMe is fast becoming the social gathering place for the mobile
generation. The company is a leader in mobile monetization with a
diverse revenue model comprising advertising, native advertising,
virtual currency, and subscription. MeetMe apps are available on
iPhone, iPad, Android and Windows Phone in multiple languages,
including English, Spanish, Portuguese, French, Italian, German,
Chinese (Traditional and Simplified), Russian, Japanese, Dutch,
Turkish and Korean. For more information, please
visit meetmecorp.com.
Forward-Looking Statements
Certain statements in this press release are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including future ad rates, including whether
our average daily mobile revenue will approximate, equal or surpass
our past averages (in May and otherwise) under the Beanstock
agreement, and whether we will take full advantage of the
flexibility we now have with respect to our mobile ad inventory and
add a number of enhancements to different ad units as anticipated
over the coming weeks. All statements other than statements of
historical facts contained herein are forward-looking statements.
The words “believe,” “may,” “estimate,” “continue,” “anticipate,”
“intend,” “should,” “plan,” “could,” “target,” “potential,”
“project,” “is likely,” “expect” and similar expressions, as they
relate to us, are intended to identify forward-looking statements.
We have based these forward-looking statements largely on our
current expectations and projections about future events and
financial trends that we believe may affect our financial
condition, results of operations, business strategy and financial
needs. Important factors that could cause actual results to differ
from those in the forward-looking statements include the risk that
our applications will not function easily or otherwise as
anticipated, the risk that we will not launch additional features
and upgrades as anticipated, the risk that unanticipated events
affect the functionality of our applications with popular mobile
operating systems, any changes in such operating systems that
degrade our mobile applications’ functionality and other unexpected
issues which could adversely affect usage on mobile devices.
Further information on our risk factors is contained in our filings
with the Securities and Exchange Commission (“SEC”), including the
Form 10-K for the year ended December 31, 2014, the Quarterly
Report on Form 10-Q for the quarter ended March 31, 2015, and the
Current Report on Form 8-K filed on June 3, 2015. Any
forward-looking statement made by us herein speaks only as of the
date on which it is made. Factors or events that could cause our
actual results to differ may emerge from time to time, and it is
not possible for us to predict all of them. We undertake no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future developments or
otherwise, except as may be required by law.
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version on businesswire.com: http://www.businesswire.com/news/home/20150610005397/en/
Press:Fresh PRJeannine Jacobi,
323-903-7063jeannine@freshpr.netorInvestors:MKR Group
Inc.Todd Kehrli, 323-468-2300meet@mkr-group.com
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