Multi-layered bars bring a new type of snack
to sweet baked goods with six layers of deliciousness in two
mouth-watering flavors: Chocolate Caramel and Triple
Chocolate
LENEXA,
Kan., Feb. 23, 2023 /PRNewswire/ -- Hostess
Brands today announced the launch of its newest innovation,
Hostess® Kazbars™, a first-of-its-kind
candy-bar-inspired innovation within the snack cakes market. The
new Hostess innovation combines layers of soft chocolate cake,
crème, candy crunch and melt-in-your-mouth caramel or smooth
chocolate fudge. The bars are covered in a rich chocolate-flavored
coating and topped with a delightful drizzle for an afternoon treat
the whole family will enjoy. Hostess Kazbars will be available in
two fan-favorite flavors: Chocolate Caramel and Triple
Chocolate.
![Hostess launches the new Hostess® Kazbars™ in two mouth-watering flavors: Chocolate Caramel and Triple Chocolate. Hostess launches the new Hostess® Kazbars™ in two mouth-watering flavors: Chocolate Caramel and Triple Chocolate.](https://mma.prnewswire.com/media/2007917/Hostess_launches_the_new_Hostess_Kazbars.jpg)
"We know that consumers are craving
multitextured snacks – and the variety of creamy, crunchy and
rich layers in our new Kazbars will make every snacking experience
a more joy-filled one," says Christopher
Balach, general manager of Hostess Brands, LLC. "This new
kind of snack delivers the familiar, moist Hostess cake
consumers know and love with a new, delicious fusion of layers
and textures. The snack has performed strongly with consumers
throughout product-testing and we're excited to see that translate
in the marketplace."
Hostess Kazbars will come in two sizes perfect for every
snacking occasion. The product will be available at grocery and
mass retailers nationwide in 10-ounce boxes containing eight
individually wrapped 1.25-ounce mini bars. Single individually
wrapped Kazbars also will be sold in a 2.75-ounce size at
convenience stores as well as grocery and mass retailers
nationwide. The product will hit shelves in mid-March.
To find a retailer near you, visit the Hostess® brand
website at https://www.hostesscakes.com.
About Hostess Brands, Inc.
Hostess Brands, Inc. (NASDAQ: TWNK) is a snacking powerhouse
with a portfolio of iconic brands and a mission to inspire moments
of joy by putting our heart into everything we do. Hostess Brands
is proud to make America's No. 1 cupcake, mini donut and zero sugar
cookie brands. With annual sales exceeding $1.3 billion and employing approximately
2,800 dedicated team members, Hostess Brands produces new and
classic snacks, including
Hostess® Donettes®,
Twinkies®, CupCakes, Ding Dongs® and
Zingers®, as well as a variety of
Voortman® cookies and wafers. For more information
about Hostess Brands please visit www.hostessbrands.com.
Media Contact:
Cindy
Dempski
602-400-6284
cindy.dempski@clynch.com
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SOURCE Hostess Brands