Verisk Marketing Solutions Debuts First Infutor-Jornaya Product Innovations at V!A Summit
May 18 2022 - 8:00AM
Verisk Marketing Solutions, the business unit of Verisk (Nasdaq:
VRSK) that provides data solutions to marketers, today announced a
preview of product enhancements and innovations enabled by the
integration of Infutor and Jornaya. The first wave of innovations
to come integrates Infutor’s identity resolution services and data
attributes into Jornaya’s solutions for marketers.
To enhance data integrity for insurance and other
considered purchase categories, Verisk Marketing Solutions is
adding Infutor Identity Verification to Jornaya Guardian. The
combination enables lead buyers to verify the validity and quality
of the identity data received in a lead form, confirm a consumer is
who they say they are and ensure leads meet TCPA guidelines.
Additionally, adding Infutor’s consumer
attributes including
demographic characteristics to Jornaya Intelligence helps lead
buyers better understand the consumers behind the leads they are
buying. “With the integration of Infutor and Jornaya we are
well positioned to accelerate the pace of innovation we can deliver
to our customers utilizing the combined assets,” said Eli Schwarz,
Chief Strategy Officer at Verisk Marketing Solutions. “With a
steady stream of privacy-compliant data innovations planned, this
is the first step that we shared with customers at our annual V!A
Summit and will go-to-market with more broadly in
Q3.” Verisk shared a preview of the product enhancements at
V!A Summit, a collaborative Jornaya and Infutor thought leadership
event hosted at the Barnes Foundation in Philadelphia earlier this
week. Attendees included insurance and financial
services performance marketers, platforms, data providers and
industry trade associations and featured client and partner
presentations on the intersection of data privacy and the
customer experience. For marketers, Verisk Marketing Solutions
is adding access to Infutor’s TrueSource Identity Graph and
consumer attributes, a premier collection of
consumer data and intelligence, within Jornaya Activate to help
round out incomplete consumer profiles and provide more
opportunities to engage customers when they’re actively shopping.
And, adding Infutor’s Identity Verification capability to the
Jornaya Publisher Partner Program will help ensure lead sellers can
deliver high quality leads that meet their customers’ purchase
criteria. With the combination of Infutor and Jornaya, Verisk
Marketing Solutions can deliver unique and differentiated value to
its customers. Infutor’s identity resolution and consumer
intelligence solutions deliver the foundational data layer for
understanding the person behind every marketing interaction,
and Jornaya’s lead quality and compliance products ensure
marketing compliance and supercharge the ROI of marketing
investments with unique real-time data intelligence to optimize
decision making.About Verisk Marketing
SolutionsVerisk Marketing Solutions, the business
unit of Verisk (Nasdaq: VRSK) that provides data solutions to
marketers, was formed in 2022 through the integration of
Infutor, Jornaya, and Contact State. Combining identity resolution
and consumer intelligence solutions with unique insights into
in-market behaviors and the highest standards in the industry for
data security and privacy, Verisk Marketing Solutions provides
differentiated value as a key data partner to CMOs, marketing
teams, and publishers. For more information, please
visit https://www.verisk.com/verisk-marketing-solutions/. About
Verisk Verisk (Nasdaq: VRSK) provides data-driven
analytic insights and solutions for the insurance and energy
industries. Through advanced data analytics, software, scientific
research and deep industry knowledge, Verisk empowers customers to
strengthen operating efficiency, improve underwriting and claims
outcomes, combat fraud and make informed decisions about global
issues, including climate change and extreme events as well as
political and ESG topics. With offices in more than 30 countries,
Verisk consistently earns certification by Great Place to
Work and fosters an inclusive culture where all team
members feel they belong. For more, visit Verisk.com and
the Verisk Newsroom.
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Media Contact
Meggan Manson
Young & Associates
301-371-6995
megganm@yapr.com
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