Versus Systems Launches New Self-Service, AI-Powered, Rewarded Advertising Platform
June 22 2023 - 7:12AM
Versus Systems Inc. (“Versus” or the “Company”) (NASDAQ: VS)
announced that the Company has now launched a new, self-service
version of its powerful digital promotional marketing platform,
Winfinite. The self-service platform, which now features AI-powered
trivia games, is currently available at mywinfinite.com. With the
new Winfinite, advertising agencies, brands, and marketers of any
size can create their own interactive, rewarded advertising
campaigns that drive customer engagement, incremental sales, and
consented first-party data collection. With this self-service
update to the Winfinite platform, brands will now be able to take
advantage of some of the same tools and systems that are used
in-venue by multiple NFL, NBA, MLB, NHL, and NCAA teams.
With the new product, marketers can customize
interactive campaigns with branded colors, logos, content, and
rewards. Potential customers can then access these games via links
or QR codes and play the games on their mobile devices to earn
real-world rewards, including coupons, discounts, digital goods,
physical goods, and sweepstakes entries.
Versus holds multiple patents on the management of
rewards in-game and at scale, based on a player’s location, age,
and other characteristics. Versus was also recently granted a US
patent for using machine learning and AI to optimize and customize
rewards based on player behavior.
“This is a long time coming,” said Matthew Pierce,
CEO of Versus Systems. “A self-serve version of Versus’ Winfinite
platform will let any brand create custom, interactive, rewarded
games. They will be able to reach new customers and interact with
their existing customers in more rewarding ways. With the new
AI-powered trivia game coming out of beta next week, our customers
will be able to harness the power of machine learning to create
simple, fast, and fun interactive experiences in a scalable,
low-cost way.”
About Versus Systems
Versus Systems Inc. is an engagement and rewards
company that makes live events, games, shows, and apps more fun to
watch and play. Versus adds interactive games, polling, trivia,
predictive elements, and other win conditions to existing
entertainment - whether in-venue or online - making the content
more contextual, personal, and rewarding. Versus works with Fortune
100 brands as well as NFL, NBA, MLB, NHL, NCAA, and other content
creators to make engaging, rewarding experiences for fans all over
the world. For more information, please
visit www.versussystems.com or visit the
official Versus Systems YouTube
channel.
Disclaimer for Forward-Looking
Information This news release contains certain
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. All statements, other
than statements of historical fact, are forward looking statements
and are based on expectations, estimates and projections as at the
date of this news release. Any statement that involves discussions
with respect to predictions, expectations, beliefs, plans,
projections, objectives, assumptions, future events or performance
(often but not always using phrases such as "expects", or "does not
expect", "is expected", "anticipates" or "does not anticipate",
"plans", "budget", "scheduled", "forecasts", "estimates",
"believes" or "intends" or variations of such words and phrases or
stating that certain actions, events or results "may" or "could",
"would", "might" or "will" be taken to occur or be achieved) are
not statements of historical fact and may be forward looking
statements. These forward-looking statements are based on
reasonable assumptions and estimates of management of the Company
at the time such statements were made. Actual future results may
differ materially as forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance or achievements of the Company to
materially differ from any future results, performance or
achievements expressed or implied by such forward-looking
statements. Although the forward-looking statements contained in
this news release are based upon what management of the Company
believes, or believed at the time, to be reasonable assumptions,
the Company cannot assure shareholders that actual results will be
consistent with such forward-looking statements, as there may be
other factors that cause results not to be as anticipated,
estimated or intended. Accordingly, readers should not place undue
reliance on forward-looking statements and information. There can
be no assurance that forward-looking information, or the material
factors or assumptions used to develop such forward-looking
information, will prove to be accurate. The Company does not
undertake any obligations to release publicly any revisions for
updating any voluntary forward-looking statements, except as
required by applicable law.
Investor Contact:Cody Slach and
Jackie KeshnerGateway Group,
Inc.949-574-3860IR@versussystems.comorpress@versussystems.com
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