Xcel Brands and JTV® Announce New Licensing Agreement
April 14 2023 - 9:02AM
Business Wire
JTV to Sell Judith Ripka Jewelry Through Its
Live TV Broadcasts and on JTV.com
Xcel Brands, Inc. (NASDAQ: XELB), a media and consumer products
company with billions of dollars in retail sales through livestream
shopping, and JTV®, the national jewelry retailer and broadcast
network, today announced a new licensing agreement that will see
Judith Ripka fine jewelry sold on JTV.com beginning in June and
through the network’s live TV broadcasts beginning in August.
“We’re excited to launch this partnership,” said Robert W.
D’Loren, Chairman and CEO of Xcel Brands. “The JTV team’s
commitment to jewelry, digital retail and live broadcasting,
coupled with their superior manufacturing expertise, make them an
ideal licensing partner. We have committed to significant on-air
time with the network, and we’re confident this will be a highly
successful collaboration.”
Founded in 1993, JTV is one of the top jewelry companies in the
US, with one of the largest assortments of jewelry, gemstones and
jewelry-making products available from a single-source retailer.
JTV serves consumers through live broadcasts 24 hours a day from
six high-definition studios to millions of homes. The company also
conducts online business through its e-commerce site, mobile apps,
streaming devices and social media platforms.
“We’re thrilled to partner with Xcel and bring this iconic brand
to our audience through our e-commerce site and live broadcasts,”
said Tim Matthews, CEO and President of JTV. “We believe our
customers will love Judith Ripka jewelry, and look forward to
giving them ample opportunities to learn about and purchase the
brand.”
Under the new agreement, JTV will also license the Judith Ripka
e-commerce platform, JudithRipka.com. The partnership is the latest
step in Xcel Brands’ evolution as it builds a live-selling
ecosystem supported by authentic, trusted brand representatives and
sellers. The company continues to strategically invest in
livestreaming technology platforms and partnerships that enable it
to connect its brands directly with consumers.
About Xcel Brands
Xcel Brands, Inc. (NASDAQ: XELB) is a media and consumer
products company engaged in the design, production, marketing,
livestreaming, wholesale distribution and direct-to-consumer sales
of branded apparel, footwear, accessories, fine jewelry, home goods
and other consumer products, and the acquisition of dynamic
consumer lifestyle brands. Xcel was founded in 2011 with a vision
to reimagine shopping, entertainment and social media as one thing.
Xcel owns the Judith Ripka, Halston, LOGO by Lori Goldstein, and C.
Wonder brands and a minority stake in the Isaac Mizrahi brand. It
also owns and manages the Longaberger brand through its controlling
interest in Longaberger Licensing LLC. Xcel is pioneering a true
omni-channel sales strategy that includes the promotion and sale of
products under its brands through interactive television, digital
livestream shopping, brick-and-mortar retail and e-commerce
channels. The company’s brands have generated in excess of $3
billion in retail sales via livestreaming in interactive television
and digital channels alone.
Headquartered in New York City, Xcel Brands is led by an
executive team with significant livestreaming, production,
merchandising, design, marketing, retailing and licensing
experience and has a proven track record of success in elevating
branded consumer products companies. With an experienced team of
professionals focused on design, production and digital marketing,
Xcel maintains control of product quality and promotion across all
of its product categories and distribution channels. Xcel
differentiates by design. www.xcelbrands.com
About JTV
JTV (Jewelry Television®) is a leading retailer of jewelry and
gemstones in the United States. With a proven 29-year history, JTV
leverages an omni-digital strategy designed to elevate the customer
experience through holistic, digitally-driven touch points,
including live TV programming, 24 hours a day, seven days a week to
approximately 95 million U.S. and Canadian households, an
industry-leading mobile optimized e-commerce platform, and a robust
and engaging social media presence. As part of its commitment to
customer satisfaction and the development and distribution of
educational content, the company employs numerous Graduate
Gemologists and Accredited Jewelry Professionals. For more
information, visit JTV.com and JTV’s social media channels:
Facebook, Instagram, YouTube, Twitter, Pinterest, and LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230414005294/en/
For Xcel Brands: Berns Communications Group Alissa
Heumann aheumann@bcg-pr.com
For JTV: 5W Public Relations jtv@5wpr.com 212-999-5585
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