ZipRealty Launches Mobile CRM, Empowers Increased Agent Productivity
October 23 2013 - 2:38PM
FOR IMMEDIATE
RELEASE
Media Contact: Stacey Corso
510.735.2667
scorso@ziprealty.com
Mobile CRM enables agents to instantly identify
and connect with the clients who are most likely to buy
homes.
EMERYVILLE, Calif.,
Oct. 23, 2013 - ZipRealty, Inc. (http://www.ziprealty.com) (NASDAQ:
ZIPR), the nation's most prominent online technology-powered
residential real estate brokerage firm and real estate
marketing solutions provider, today released the mobile-optimized
version of Zap, a custom-built, end-to-end customer relationship
management solution (CRM) and dashboard that helps real estate
agents close more transactions with a greater level of
efficiency.
Because the Zap CRM is fully integrated with ZipRealty.com and
ZipRealty's award-winning mobile app, it gives agents real-time
insights into their clients' online home search activity,
effectively showing agents which clients are "heating up." With the
launch of mobile Zap, agents now have the power to see and respond
to those clients from the palm of their hand, making them more
efficient and effective than ever before.
Mobile
Zap
![](https://hugin.info/143630/I/1737788/37322.jpg)
During the Beta launch, agents using mobile Zap
were enabled to easily increase key
transaction-indicating activities. While on the platform,
there was a:
-
20.17% increase in emails
-
25.45% increase in comments
-
6.82% increase in home showings
A more nimble version of desktop Zap, mobile Zap,
"gives agents access to all of the tools and resources they need to
effectively conduct business and provide outstanding customer
service while on the go," says Jamie Wilson, SVP of Technology at
ZipRealty. "Additionally, their activity is synced with desktop
Zap, so they can easily go from working on the move, back to
working in the office without skipping a beat."
Standout features of Mobile
Zap include:
-
Client Ranking:
Every contact in an agent's database is ranked based on that
contact's activity on ZipRealty.com and ZipRealty's mobile apps.
This ranking, called a "ZipScore", instantly shows agents who is
ramping up their home search and who is ready to transact.
-
Contact Alerts:
Mobile Zap alerts agents as soon as a client requests assistance or
wants to visit a property. Agents can select how to respond -
whether with a call, text or email - based on the client's
preferences.
-
Geolocation: Mobile
Zap allows agents to instantly add property showings, and comments
about those properties, directly to ZipRealty.com for homebuyers to
see.
-
Mobile Office:
Mobile Zap allows agents to easily access their daily tasks/
notifications from the dashboard while on the go.
For more information new mobile-optimized Zap,
check out this video: http://bit.ly/17Fbdat.
###
www.ziprealty.com
About ZipRealty,
Inc.
ZipRealty is a leading national real estate brokerage and provider
of proprietary technology and comprehensive online marketing tools
for the residential real estate brokerage industry. For home buyers
and sellers who increasingly want control, choice and a seamless,
customized service, ZipRealty offers Internet-enabled,
state-of-the-art technology and complete access to accurate, timely
information via their website and mobile applications, which real
estate professionals can combine with their own local knowledge and
personal expertise to offer an exceptional start-to-finish client
experience. For real estate professionals who seek more productive
ways to conduct business, ZipRealty provides technology and online
marketing tools to enhance their online sales channel, including
lead generation, conversion and service of their clients.
ZipRealty's technology and online marketing products serve its
full-service, owned-and-operated residential real estate brokerage
business in 19 markets nationwide, as well as its Powered by Zip
network of leading third-party local brokerages in 19 markets.
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Source: ZipRealty via Thomson Reuters ONE
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