Nike and Maven Networks Introduce JogaTV
April 17 2006 - 10:02AM
PR Newswire (US)
New Internet TV Channel Brings Exclusive Joga Bonito Videos to
Soccer Youth Every Week BEAVERTON, Ore., April 17
/PRNewswire-FirstCall/ -- Nike, Inc., and Maven Networks today
introduced JogaTV, a new Internet TV channel that gives soccer fans
around the globe a front row seat to exclusive video featuring some
of the game's greatest players, as well as some of the world's best
untapped local heroes as they demonstrate Joga Bonito -- or Play
Beautiful -- for everyone to enjoy. JogaTV offers an insider view
into the world of soccer via multiple video programs, all of which
can be shared among friends. Video programming on JogaTV features
international stars of the game including Ronaldo, Ronaldinho,
Thierry Henry, and Wayne Rooney demonstrating the values of
beautiful soccer - - Joy, Honor, Skill, Heart and Team. Soccer
legend Eric Cantona stars in most of the videos as the disruptive
advocate leading the rebellion against slow, controlling, boring
soccer and the return of a beautiful, creative style of play.
Nike's global Joga Bonito campaign is multi-faceted, encompassing:
Joga.com, the world's largest soccer-specific social network;
Joga3, a short- field 3-on-3 game that will allow more than 3
million kids around the world to bring Joga Bonito to life; a Joga
Bonito series of commercials; and of course, JogaTV. Maven Media
System(TM) is the technology link between video programming from
Nike and its growing social network of soccer fans. Based on
patent- pending technology, Maven's integrated video publishing and
distribution platform provides unrivaled customer experiences
across multiple devices for JogaTV. Once the JogaTV internet TV
channel is launched, the JogaTV icon lives on the soccer fan's
desktop for easy access. Each week, new content is delivered behind
the scenes via the Maven Media System and automatically added to
JogaTV. At this time a new program series is unlocked for users to
explore. Nike will unlock a total of seventeen different programs,
one each week between April and July. In addition to each of Nike's
new Joga Bonito commercials, content on JogaTV includes: --
original experiential videos featuring global soccer stars, --
exclusive videos featuring soccer kids around the world
demonstrating their skills, -- U.S. National Team star Clint
Dempsey and his "Don't Tread" rap video, -- viral videos featuring
Brazilian greats Ronaldinho and Ronaldo, -- a weekly blog titled
This is American Soccer, -- and a running clock counting down the
days, hours, minutes and seconds to the U.S. National team's first
game in Germany this summer vs. the Czech Republic. "Like all kids
who love sport, soccer players and fans have a passion for their
game that's almost insatiable," said Adam Roth, U.S. Advertising
Director for Nike. "By launching this viral, online program, we tap
into that spirit by delivering highly-coveted content while
extending and demonstrating the message of Joga Bonito." Hilmi
Ozguc, CEO of Maven Networks said "Maven's technology allows Nike
to directly reach its audiences with an interactive experience that
genuinely demonstrates the future of Internet TV, and enables them
to accurately target and measure their campaigns. True Internet TV
channels are redefining how online content is distributed, and
experienced." Maven Networks' technology is the only broadband
video platform that delivers a true Internet TV experience using
full-screen, HD-quality video for PCs, Internet-connected TVs,
video iPods, PSPs and other portable devices. JogaTV is available
through select soccer and youth-oriented websites including
joga.com and nikesoccer.com. About NIKE, Inc. NIKE, Inc. based near
Beaverton, Oregon is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities.
Wholly owned Nike subsidiaries include Converse Inc., which
designs, markets and distributes athletic footwear, apparel and
accessories; NIKE Bauer Hockey, Inc., a leading designer and
distributor of hockey equipment; Cole Haan, a leading designer and
marketer of luxury shoes, handbags, accessories and coats; Hurley
International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories and
Exeter Brands Group LLC, which designs and markets athletic
footwear and apparel for the value retail channel. About Maven
Networks Maven Networks pioneered the commercial use of HD video
delivered via the Internet to PCs, TVs and portable devices. Its
product, Maven Media System(TM), is the critical technology link
between video programming and building a loyal, revenue generating
Internet TV viewership. Based on patent- pending technology,
Maven's integrated video publishing and distribution platform
provides unrivaled customer experiences across multiple devices for
both download and streaming environments. Maven has operations in
the United States, United Kingdom and Australia. Maven Media System
is used by industry-leading organizations across the globe
including 20th Century Fox, A&E Television Networks
International, Atom Films, CJ Media, Disney Buena Vista Pictures,
Hallmark Channel, National Geographic Channel, Pepsi, and Sony
Pictures, to deliver compelling, interactive broadband video
channel experiences using DVD and HD-quality video. DATASOURCE:
Nike, Inc. CONTACT: Dean Stoyer of Nike, +1-503-532-6018, or ; or
Samantha Stone of Maven Networks, +1-781-354-1755, or Web site:
http://www.nikebiz.com/
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