Avery Dennison Retail Branding & Information Solutions (RBIS) & Ningbo Shenzhou Knitting Co., Ltd. Join Forces to Accelerate ...
August 19 2014 - 4:00AM
Business Wire
Today, Avery Dennison RBIS, a global leader in apparel industry
branding, labeling, packaging, embellishments and RFID solutions,
and Ningbo Shenzhou Knitting Co., Ltd. (Shenzhou), the largest
vertically integrated knitwear manufacturer in China, announced a
joint venture. This partnership, a first of its kind in apparel
manufacturing, will facilitate heat transfer innovations in order
to better serve leading global brands. The joint venture will be
located at the Shenzhou manufacturing campus and serve as
Shenzhou’s preferred supplier for garment embellishments and
labels.
Embellishments such as heat transfers are particularly important
to performance wear companies, who expect increased design
flexibility and consumer comfort without compromising garment
function. The Avery Dennison RBIS - Shenzhou joint venture will
provide customers with decorative transfers, printed and woven
labels, graphic tags and tickets, and sustainable packaging that
enhance product presentation and in turn, can help to increase the
consumer’s intent to purchase.
“We are honored to partner with Shenzhou in this venture,” said
Mr. Shawn Neville, president of Avery Dennison RBIS. “Our goal is
to collectively accelerate our heat transfer embellishment
innovation capabilities and overall speed to market to better serve
leading global brands together.”
“This partnership is very exciting for Ningbo Shenzhou Knitting
Co.,” said Mr. Huang Guan Lin, executive director and general
manager of Ningbo Shenzhou Knitting Co., Ltd. “With this
partnership, we are able to join together the collective expertise
of two innovators in the industry.”
To celebrate the opening, executives from Avery Dennison and
Ningbo Shenzhou Knitting Co., Ltd., including Mr. Hu Hui, Beilun
District Governor, Mr. Jiang Hai Qing, The Commissioner of Beilun
Customs and Excise, Mr. Dean Scarborough, chairman, president and
CEO of Avery Dennison Corporation; Mr. Shawn Neville; Mr. Ma Jian
Rong, chairman, Ningbo Shenzhou Knitting Co., Ltd.; and Mr. Huang
Guan Lin hosted a ceremony to launch the new partnership. The event
included remarks from Mr. Hu Hui, Beilun District Governor, a tour
of the facility, handprint and eye dotting ceremonies, and lion
dance performance.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear
industry solutions, is a $1.6 billion division of Avery Dennison
(NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and
sustainable solutions that elevate brands and accelerate
performance throughout the global retail supply chain. We elevate
brands through graphic tickets, tags and labels, embellishments and
packaging solutions that enhance consumer appeal. We accelerate
performance through RFID enabled inventory and loss prevention
solutions, price management, global compliance, and brand security
solutions. Based in Westborough, Massachusetts, Avery Dennison RBIS
responsibly serves the global marketplace with operations in 115
locations, 50 countries, across 6 continents. For more information,
visit www.rbis.averydennison.com.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and
packaging materials and solutions. The company’s applications and
technologies are an integral part of products used in every major
market and industry. With operations in more than 50 countries and
26,000 employees worldwide, Avery Dennison serves customers with
insights and innovations that help make brands more inspiring and
the world more intelligent. Headquartered in Glendale, California,
the company reported sales from continuing operations of $6.1
billion in 2013. Learn more at www.averydennison.com.
Racepoint Global (China)Sarah Xu, (86) 1 135 6453
8913sxu@racepointglobal.comorRacepoint Global (U.S.)Leanne Pinault,
617-834-7521lpinault@racepointglobal.com
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