Early Arrival Multi-Year Deal Lands as Air Travel Soars,
Offers Brands Exclusive Access to Ultra-High-Net-Worth
Travelers
NEW
YORK, Dec. 4, 2024 /PRNewswire/ -- Clear
Channel Outdoor's Airports Division, the Americas-based airports
business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today
announced that through a five-year contract renewal with Signature
Aviation (formerly Signature Flight Support), the world's largest
network of private aviation terminals, it will continue to
revolutionize advertising programs across more than 100 private
aviation terminals in the U.S. As a strategic advertising
partner to Signature Aviation, CCO will expand its network of
cutting-edge digital media assets, which will be available for
leading brands to interact with highly influential air travelers in
some of the country's most coveted regional markets.
This early renewal and extension reflects CCO's commitment to
transforming media programs for Signature Aviation terminals by
leveraging the latest in digital and print display technology to
continuously deliver innovative advertising solutions, including
exclusive sponsorships and experiential activations for brands. The
deal comes in a record-setting year as CCO helped Signature
Aviation achieve its highest advertising revenue in history since
the program began in 2005 and as air travel continues to reach
record-breaking passenger numbers in 2024.
"As we deepen our partnership with Clear Channel, we're
confident in their ability to build meaningful connections between
advertisers and our guests, adding to the exceptional experience
throughout our network," said Derek
DeCross, Chief Commercial Officer, Signature Aviation. "Year
after year, our advertising program has proven to deliver growth
for Signature Aviation and our brand partners and we look forward
to working with Clear Channel to deliver an even more engaging
experience for our guests."
The expanded multi-market program will include a combination of
large-format LED/LCD display upgrades, new LCD screens and
high-impact advertising opportunities across multiple advertising
formats, including digital networks, experiential activations,
sponsorships and printed displays. Through the premium program,
brands can exclusively take over private aviation terminals and
engage passengers with dynamic digital capabilities and
market-specific messaging.
"We are thrilled to extend our partnership with Signature
Aviation, whose network of private aviation terminals offers an
unmatched opportunity for the world's top brands to engage with an
elite audience of highly influential individuals and key
decision-makers," said Morten
Gotterup, president, Clear Channel Outdoor, Airports
Division. "Together, we will develop game-changing advertising
and sponsorship initiatives that will bring to life exclusive
experiences for Signature's guests and push boundaries in the
private airport advertising space."
About Clear Channel Outdoor Holdings, Inc.
Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of
driving innovation in the out-of-home advertising industry. Our
dynamic advertising platform is broadening the pool of advertisers
using our medium through the expansion of digital billboards and
displays and the integration of data analytics and programmatic
capabilities that deliver measurable campaigns that are simpler to
buy. By leveraging the scale, reach and flexibility of our diverse
portfolio of assets, we connect advertisers with millions of
consumers every month.
About Signature Aviation
Signature Aviation is the
world's preeminent aviation hospitality company, offering
exceptional experiences and essential support services to business
and private aviation guests. The company's large-scale
infrastructure footprint enables travel, fosters human connection
and is a critical global economic driver. Signature operates an
industry-leading network of private aviation terminals, with over
200 locations covering key destinations in 27 countries across five
continents and is the largest distributor of sustainable aviation
fuel (SAF) in business aviation. The company also offers over 16
million square feet of carbon neutral multiuse office and hangar
real estate globally, providing unique networkwide benefits and
advantages to guests who base their aircraft at a Signature
location. For more information, please visit
www.signatureaviation.com.
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SOURCE Clear Channel Outdoor
