Clear Channel's Innovative Sales Approach, Ad Network Will
Bring All-New Customized and Impactful Brand Experiences to HSV's
1.5 Million Annual Passengers
NEW
YORK, Jan. 16, 2025 /PRNewswire/ -- Clear
Channel Outdoor's Airports Division, the Americas-based airports
business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today
announced that it has been awarded a 10-year partnership extension
through a competitive RFP process with Huntsville-Madison County Airport Authority to
provide the latest high-tech media for Huntsville International Airport (HSV). This
new airport advertising concession deal continues a relationship
that began in 1989, extending a 35-year partnership between Clear
Channel Outdoor and Huntsville-Madison County Airport
Authority.
"This renewal of our relationship with visual advertising
partner Clear Channel could not come at a better time as Huntsville
International has embarked on HSV Refresh, a multi-million-dollar
renovation of our terminal and facilities," said Butch Roberts, Huntsville International Airport CEO. "The
exciting new technology that Clear Channel is bringing to our
facilities will modernize the appearance of advertising
opportunities in our terminal and enhance the overall impression of
our airport for our customers."
The new innovative advertising network is set to reach
Huntsville International Airport's
1.5 million annual passengers through dynamic out-of-home brand
experiences across the entire airport. HSV was named the #1 Best
Small Airport in the 2024 Newsweek Readers' Choice Awards and is
known throughout its 18-county service region for outstanding
customer service and state-of-the-art technology and convenience.
The largest commercial airport in North
Alabama, HSV has nonstop service to 14 destinations,
including: Atlanta, Charlotte, Chicago, Dallas, Denver, Detroit, Houston, Las
Vegas, Los Angeles,
Miami, Orlando, Tampa and two airports in Washington D.C. – Dulles and National. The
airport is quick and easy to navigate, and very convenient to all
the attractions and businesses located in North Alabama.
Clear Channel Outdoor's investment in the new media program will
include:
- Two impressive large LED video walls accented by custom
impactful regionally themed murals highlighting the richness and
depth of "Rocket City;"
- A new and improved gate hold digital network, which will be
integrated into the renovated gate hold HSV intends for completion
over the next year and will significantly expand exposure and
enhance the modernization work HSV is doing;
- Three dynamic new four-sided digital columns that will impact
the arrivals departure area;
- New key print assets; and
- A reduction in static displays which will open sight lines
throughout the terminal for brands to activate even more alluring
ad campaigns throughout the airport.
"We truly value and are proud of our 35-year partnership with
Huntsville International Airport,"
said Morten Gotterup, president,
Clear Channel Outdoor, Airports Division. "This is an exciting
moment in time for Huntsville
International Airport, which is well-known throughout the country
for its beauty and convenience for air passengers. We are ready to
work alongside HSV's innovative team to take our cutting-edge
advertising and sponsorship program to an entirely new level and
align with the airport's design overhaul to offer unique and
immersive brand experiences to its customers. Clear Channel is
committed to delivering a truly customized and impactful program to
serve our partners at HSV and grant premier exposure to our
advertisers."
About Clear Channel Outdoor Holdings, Inc.
Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of
driving innovation in the out-of-home advertising industry. Our
dynamic advertising platform is broadening the pool of advertisers
using our medium through the expansion of digital billboards and
displays and the integration of data analytics and programmatic
capabilities that deliver measurable campaigns that are simpler to
buy. By leveraging the scale, reach and flexibility of our diverse
portfolio of assets, we connect advertisers with millions of
consumers every month.
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SOURCE Clear Channel Outdoor
