In addition, Cision Communications Cloud helps communicators
track and measure the impact of their earned media campaigns on
their websites with updated integrations to Google Analytics and
Adobe Analytics.
CHICAGO, Jan. 16, 2018 /CNW/ -- Today, Cision (NYSE:
CISN) announced new enhancements to the Cision Communications
Cloud® that allow comms professionals to make more data-driven
decisions and improve engagement with their audiences across
channels. The latest enhancements include expanded data analysis
around social engagement and robust data integrations with Google
Analytics and Adobe Analytics. With these new features, comms
professionals can gain insight into audience sentiment and
behavior, empowering them to craft more relevant messaging and
campaigns.
"Social media needs to be woven into the workflow of today's
communications professionals," said Kevin
Akeroyd, Cision CEO. "With these enhancements to the Cision
Comms Cloud™, we're arming comms teams with the
insight and social data they need to make more informed decisions
about their messaging and deliver better campaigns."
The Cision Comms Cloud delivers a comprehensive, end-to-end
platform for comms teams to identify influencers, craft campaigns,
and attribute value for their work. With the latest release of
Cision Communications Cloud, comms pros will now be able to:
- Gain insight faster with expanded data analysis for social
engagement: In this new release, comms pros can view all social
posts from a single interface, while sorting posts by a number of
relevant statistics, including an author's follower count, likes,
comments, and shares linked to an individual social post.
Users can then analyze and chart this data to easily pinpoint which
influencers and journalist conversations are most impactful to
their overall brand. In addition, comms pros can also identify
specific coverage that sparked trending and viral posts, helping to
inform their content and social strategy moving forward. These
features appear alongside other core workflow features in the
Cision Comms Cloud, such as monitoring media coverage, distributing
press releases, and emailing influencers directly.
Cision Communications Cloud, created with the comms professional in
mind, empowers teams to not only identify the number of likes
or shares linked to a social post, but delivers insight into who
they are, their influence, and further engagement they have
generated. It is this type of data that is most valuable when it
comes to evaluating whether news coverage is reaching the right
audience, engaging readers, and ultimately impacting bottom-line
results.
- Take advantage of robust data integration with Google
Analytics and Adobe Analytics: Cision has made the use of
website analytics a straight-forward and time-efficient process, by
building a system that correlates all Google Analytics and Adobe
Analytics website traffic data with over 400,000 news outlets via
Cision Monitoring. The segmentation of websites provides a quick,
but robust view of how PR coverage is driving visitors to company
websites and business into the sales funnel. With Cision's
latest enhancements, comms pros will now be able to utilize new
metrics from Google Analytics and Adobe Analytics that span from
data around page views and bounces to orders and revenue,
empowering communicators to gain further insight into the impact of
their earned media efforts.
Current Cision Communications Cloud clients can contact their
account representatives for more information about these new
features. To learn more about the Cision Communications Cloud click
here.
About Cision
Cision Ltd. (NYSE: CISN) is a
leading global provider of earned media software and services to
public relations and marketing communications professionals.
Cision's software allows users to identify key influencers, craft
and distribute strategic content, and measure meaningful impact.
Cision has over 3,000 employees with offices in 15 countries
throughout the Americas, EMEA, and APAC. For more information about
its award-winning products and services, including the Cision
Communications Cloud®, visit www.cision.com and follow
Cision on Twitter @Cision.
Media Contact:
Nick Bell
VP, Marketing Communications
cisionpr@cision.com
SOURCE Cision