Cision Communications Cloud® Becomes First Earned Media
Platform to Measure, Analyze and Optimize Performance of Visual
Content Across All Channels
CHICAGO, July 30, 2018 /CNW/ -- Cision (NYSE: CISN)
today announced it has acquired the technical assets of
Berlin-based ShareIQ. The ShareIQ
platform is based on patent-pending technology that discovers,
analyzes and indexes original pieces of visual content, as well as
shared and republished copies of specific images. With the addition
of ShareIQ technology to the Cision Communications Cloud, Cision
becomes the first earned media platform in the industry to monitor,
analyze and attribute value to both text and visual content.
"Cision Comms Cloud™ is the technology enabler for earned
media management, a new discipline in which professional
communicators are able to combine the art of storytelling with the
power and science of data to establish communications as a critical
driver of business value," said Kevin
Akeroyd, Cision CEO. "With more than three billion images
uploaded to the web each day and more than 95 million images added
to channels like Instagram daily, earned media is becoming
increasingly visual. ShareIQ is the latest of our carefully curated
technology acquisitions designed to make the Cision Comms Cloud the
most robust in the industry – and the first to provide comms
professionals with a way to harness the true business impact of the
visual content market."
Conventional monitoring methods rely on text and hashtag capture
to track images and logos. But because the bulk of internet-based
images are not associated with text or hashtags, conventional
systems lack the ability to truly track and measure the impact of
visual content. ShareIQ technology is the first to recognize brand
images and logos independent of text and hashtags across all
social, web, and digital channels.
The ShareIQ solution maps the history and path of each image to
provide reach and engagement, as well as insight into where the
image is being shared and by whom – a publisher or an individual
influencer.
Additionally, ShareIQ provides the ability to create custom
audiences of individuals who have viewed, liked, or shared specific
visual content. When used in conjunction with Cision's established
partnerships like LiveRamp® and
MediaMath®, these audiences can be uploaded to any
Data Management Platform to facilitate targeted digital
advertising.
ShareIQ can track brand-generated, user-generated, and
influencer-generated images as well as track and analyze the
brand's competitive visual content.
ShareIQ technology will be immediately available to current
Cision Comms Cloud customers. It is the company's aim to integrate
ShareIQ technology into our platform workflow by the end of this
year for seamless targeting, distribution and analysis of visual
earned media marketing efforts. To learn more about the Cision
Comms Cloud click here.
About Cision
Cision Ltd. (NYSE: CISN) is a leading global provider of
earned media software and services to public relations and
marketing communications professionals. Cision's software allows
users to identify key influencers, craft and distribute strategic
content, and measure meaningful impact. Cision has over 4,000
employees with offices in 15 countries throughout the Americas,
EMEA, and APAC. For more information about its award-winning
products and services, including the Cision Communications Cloud®,
visit www.cision.com and follow Cision on Twitter
@Cision.
Media Contacts:
U.S.
Laura Roman
Director of Corporate Communications, Cision
cisionpr@cision.com
McGrath / Power Public Relations
Jonathan Bloom
cision@mcgrathpower.com
Europe
Kaizo
Public Relations
Steph Macleod
cision@kaizo.co.uk
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SOURCE Cision