The Rotary Club Teams Up with Colgate® Bright Smiles, Bright Futures™ & Toronto Dentists to Help 50,000 Students Brush Up ...
April 06 2016 - 1:57PM
Business Wire
Launched 16th Annual Brush-a-mania Awareness
Program with Multi-School Brush-Off Event on April 1
In just three minutes, thousands of students at 100 schools
across Toronto were taught a valuable lesson that parents, teachers
and dentists hope will keep them smiling for a lifetime. To educate
and motivate young children around proper oral health, Toronto area
schools teamed up with the Rotary Club, volunteer dentists and
Colgate® Bright Smiles, Bright Futures™ on Friday, April 1 to
kick-off the 16th annual Brush-a-mania awareness program and
signature three-minute brush-off event.
Created by the Toronto area Rotary Clubs, the Brush-a-mania
elementary school program promotes the importance of oral health to
overall health among children from junior Kindergarten to Grade 6.
Each year, participating schools hold assemblies where a local
dentist and Rotarian teach the children proper dental care
techniques. The assemblies, all of which took place on the same
date and time, concluded by giving children a chance to practice
what they’ve learned in a brush-off where participants all brush
their teeth simultaneously for three minutes.
Brush-a-mania has proven highly successful in Toronto and is now
being extended across Ontario thanks to organizers of this year’s
program who have teamed up with local component societies of the
Ontario Dental Association to make the program part of April’s Oral
Health Month activities in communities throughout the province.
Several Brush-a-mania sponsors and supporters including the
Honorable Brad Duguid, Minister of Economic Development, Employment
and Infrastructure, were on hand Friday at St. Columba Catholic
School in Scarborough, Ontario for the program’s kick-off
event.
“I think this is a wonderful initiative and event,” said Dr.
Victor Kutcher, Ontario Dental Association President. “The
enthusiasm shown by Brush-a-mania Chair Dr. Raffy Chouljian and the
excitement generated by this program, is truly amazing.”
The 50,000 students participating in Brush-a-mania this year
each received a Colgate® toothbrush and toothpaste, a Brush-a-mania
instruction pamphlet and a Brush-a-mania sticker. They will
continue tracking their brushes for the entire month of April in
the classroom and at home online. When students complete the online
program, they will receive a Brush-a-mania certificate of
achievement and be entered in a drawing to win an Xbox One or one
of fifty tablets.
To help generate excitement prior to the official 2016 program
kick-off, a special two-minute brush off was also held on March 19
during an Ontario Hockey League game between the Kingston
Frontenacs and the Hamilton Bulldogs. Over 1,700 children
participated in the activity and received a Brush-a-mania kit from
Colgate. To learn more about Brush-a-mania, visit
www.brushamania.ca.
Marking its 25th anniversary this year, Colgate’s flagship oral
health education program Bright Smiles, Bright Futures™ is today
among the most far-reaching, successful children's oral health
initiatives in the world. With long-standing partnerships with
governments, schools and communities, Colgate Bright Smiles, Bright
Futures has reached more than half a billion children across 80
countries with free dental screenings and multilingual oral health
education.
Parents, teachers and dental professionals can visit the
Colgate® Bright Smiles, Bright Futures™ website at
www.ColgateBSBF.com to access free oral health learning materials,
the My Bright Smile mobile app, new videos and more.
ABOUT THE ROTARY CLUB
Rotary is an organization of business and professional leaders
united worldwide, who provide humanitarian service, encourage high
ethical standards in all vocations, and help build goodwill and
peace in the world. There are more than 1.2 million Rotarians in
33,000 Rotary clubs in over 200 countries and geographical areas.
The Don Mills Rotary Club was the original partner for
Brush-a-mania. www.brushamania.ca
ABOUT COLGATE-PALMOLIVE
Colgate-Palmolive is a leading global consumer products company,
tightly focused on Oral Care, Personal Care, Home Care and Pet
Nutrition. Colgate sells its products in over 200 countries and
territories around the world under such internationally recognized
brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick,
Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of
Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well
as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal
Balance. For more information about Colgate-Palmolive's global
business, visit the Company's web site at www.ColgatePalmolive.com.
To learn more about Colgate Bright Smiles, Bright Futures®,
Colgate's global oral health education program, please visit
www.colgatebsbf.com. CL-C
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Colgate-Palmolive CompanyTatiana Munoz,
212-310-2670media_inquiry@colpal.com
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