UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): January 23, 2016

 

 

Diamond Resorts International, Inc.

(Exact name of registrant as specified in its charter)

 

 

 

Delaware   001-35967   46-1750895

(State or other jurisdiction

of incorporation)

  

(Commission

File Number)

  

(I.R.S. Employer

Identification No.)

   

10600 West Charleston Boulevard,

Las Vegas, Nevada

   89135
(Address of principal executive offices)   (Zip Code)

Registrant’s telephone number, including area code: 702-684-8000

Not Applicable

(Former name or former address, if changed since last report)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 

 

Item 7.01 Regulation FD Disclosure.

On January 23, 2016, Diamond Resorts International, Inc. sent an e-mail message to certain investors. A copy of the message is furnished as Exhibit 99.1 to this report and is incorporated herein by reference.

The information furnished pursuant to this Item 7.01, including Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities under that Section and shall not be deemed to be incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

 

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

 

Exhibit
No.

   

Description

99.1    Message from Diamond Resorts International, Inc. to investors (furnished herewith).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

    Diamond Resorts International, Inc.
January 25, 2016     By:  

/s/ Jared T. Finkelstein

    Name:   Jared T. Finkelstein
    Title:   Senior Vice President-General Counsel and Secretary


Exhibit 99.1

Dear Investor,

As you may be aware, and as we have previously discussed, Diamond Resorts and our industry in general have recently been the subject of rumor, speculation and innuendo. Additionally, on January 22nd, an article in the New York Times was published that we believe does not accurately reflect who we are as a company nor how we operate our business. We wanted to reach out to you directly and correct any misconceptions.

Diamond Resorts is well-positioned to create value for our shareholders and superior vacation experiences for our guests. We are distinguished by the strength of our resort portfolio and our commitment to delivering the best customer service in the industry.

Contrary to recent claims about Diamond Resorts, here are the facts you need to know:

 

  •   In 2015, we hosted over one million visitors, and our customer satisfaction survey results showed that 88.1% of our customers enjoyed their overall holiday experience at our resorts and 83.2% of them would recommend the resorts to others.

 

  •   Approximately 60% of our sales come from existing members and another approximately 20% come from customers of resorts where we recently acquired the management of the Home Owners Association, which is a testament to both the transparency of our HOA management and our superior customer service.

 

  •   We have in place a strict set of sales policies and practices aimed at protecting the consumer that are in-line with industry best practices.

 

  •   Every sale is subject to a 5-10 day rescission period, depending on jurisdiction.

 

  •   Our company has a zero tolerance policy for any member of the sales team who does not follow protocol.

We will continue to offer members incomparable hospitality and high quality resorts, which have always been and remain the backbone of our success. We have a great story – and all of us at Diamond are focused on telling it and making sure it is heard.

Our company is strong, and we continue to see a bright future ahead for Diamond Resorts. If you have any questions, please feel free to reach out.

We appreciate your support.

Sincerely,

Frank Acito

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