Today, Hitachi America, Ltd., a wholly-owned subsidiary of
Hitachi, Ltd. announced the debut its new U.S. all-digital
corporate brand campaign. The multimillion dollar campaign
illustrates and highlights Hitachi’s products, services and
solutions supporting four key industry sectors: Automotive, IT,
Medical and Power industries.
Hitachi's new all-digital corporate brand
campaign is using infographics to showcase Hitachi's expertise in
four key industry sectors. The campaign can be viewed at
http://www.hitachi.us/innovation/
According to Lauren Raguzin, Director of Branding and Corporate
Communications for Hitachi America, Ltd., “The campaign utilizes
infographics to illustrate very simply how Hitachi’s products,
services and solutions are deeply embedded in so many elements of
society, while reinforcing Hitachi’s leadership position in the
Social Innovation Business; a field that focuses on creating safe
and secure advanced social infrastructure that is supported by
highly sophisticated IT.”
The campaign, which is targeted at opinion leaders, C-level
executives and key business decision makers, begins today through
March, 2013 across a wide spectrum of digital media outlets. Online
media includes: Atlantic, BloombergBusinessweek, Forbes, Harvard
Business Review, Google, LinkedIn, Politico and The Washington
Post. Additionally a campaign microsite launched today at
www.hitachi.us/innovation.
The microsite includes four different interactive landing pages,
where visitors can explore and learn more about Hitachi’s deep
expertise. For example, Hitachi pioneered the first Open MR system
and Hitachi has also developed cutting edge proton beam technology
being used to treat certain forms of cancer.
MRM NY is responsible for the digital creative and production
and the media buying is handled by Initiative NY. Billings for the
account were not disclosed.
Michael Mclaren, President, MRM East adds, “We are really
excited about this new campaign – it’s smart, fresh and bold,
leveraging MRM’s expertise in simplifying complex technical
challenges; we were able to deliver a robust digital creative
solution showcasing how Hitachi answers society’s call for new and
greener environmental solutions by introducing new technology
through the “Social Innovation Business”. The campaign drives
awareness of Hitachi as a leader in the social infrastructure
business and presents ideas that look at Hitachi’s business through
the lens of how Hitachi technology helps people in their everyday
lives. By creating overall awareness for the range and depth of
Hitachi technologies; a more qualified audience will be driven to
the U.S. portal through digital channels.”
Learn more about Hitachi’s Social Innovation Business on Twitter
or learn about all of Hitachi’s activities in the US at
Twitter.
About Hitachi America, Ltd.
Hitachi America, Ltd., headquartered in Tarrytown, New York, a
subsidiary of Hitachi, Ltd., and its subsidiary companies offer a
broad range of electronics, power and industrial equipment and
services, automotive products and consumer electronics with
operations throughout the Americas. For more information, visit
www.hitachi-america.us. For more information on other Hitachi Group
companies in the United States, please visit www.hitachi.us.
About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a
leading global electronics company with approximately 320,000
employees worldwide. Fiscal 2011 (ended March 31, 2012)
consolidated revenues totaled 9,665 billion yen ($117.8 billion).
Hitachi will focus more than ever on the Social Innovation
Business, which includes information and telecommunication systems,
power systems, environmental, industrial and transportation
systems, and social and urban systems, as well as the sophisticated
materials and key devices that support them. For more information
on Hitachi, please visit the company's website at
http://www.hitachi.com.
About MRM:
MRM is a top global digital agency made up of a diverse
collection of craftspeople focused on creativity, performance and
technology. MRM offers a suite of capabilities including branding,
strategy, relationship marketing, design, measurement &
analytics, mobile, search, social, loyalty programs, platform &
application development, system integration, engagement planning,
asset production, & asset distribution. The agency has 31
offices in 22 countries and counts Bristol-Myers Squibb, General
Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé,
U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part
of McCann Worldgroup, an Interpublic company. For more information,
please visit www.mrmworldwide.com.
About Initiative North America
Initiative is a performance led media communications agency and
a worldwide network within IPG Mediabrands (NYSE: IPG), one of the
world’s leading organizations of advertising agencies and marketing
services companies. Initiative is focused on solving its client’s
business challenges and believes data, insights and creativity
drive business results. Data, analytics, insight, strategy and
innovation are central to all our services and we hold ourselves
accountable to our client’s business goals. This commitment is at
the heart of Initiative's unique Performance Pathway process and
our entrepreneurial culture. The agency’s worldwide network is
comprised of more than 2500 executives working in 91 offices across
70 markets. Initiative’s comprehensive range of communications
services include: insight and strategy, analytics, media planning
and buying, digital communications, branded content creation,
evaluation and accountability services and social media strategy
and community management.
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