HORMEL® BLACK LABEL®
bacon brand team to consumers: Think beyond breakfast
AUSTIN,
Minn., Aug. 1, 2024 /PRNewswire/ -- The makers of
the HORMEL® BLACK LABEL® brand offer the
widest selection of flavored bacon in the industry, and today, they
are proud to announce the latest addition to their portfolio of
tasty options. For a limited time, consumers are invited to indulge
their bacon cravings with the all-new HORMEL® BLACK
LABEL® Garlic Rosemary flavored bacon, available at
retailers nationwide while supplies last.
"The HORMEL® BLACK LABEL® brand is boldly
pushing the boundaries of bacon beyond breakfast with our latest
limited-edition flavor," said Aly
Sill, senior manager of the HORMEL® BLACK
LABEL® brand. "By introducing these limited-edition
flavors, we are bringing a new generation of consumers into the
bacon category by offering a selection of options that no other
brand can match."
According to recent research, Millennial and Gen Z shoppers
continue to demand new, exciting and sophisticated flavors, yet the
same consumer group tends to ignore bacon as a common ingredient in
non-breakfast recipes. The HORMEL® BLACK
LABEL® brand team is attempting to bridge that gap,
inviting younger consumers to enjoy bacon beyond breakfast with the
introduction of their latest flavor innovation.
"This complex flavor profile is best served wrapped around a
juicy steak or in a creamy pasta carbonara," Sill said. "Breakfast
bacon is a classic and time-honored tradition, of course, but the
culinary potential of bacon stretches far beyond breakfast. Try our
limited-edition Garlic Rosemary flavored bacon today, and you'll
see — and taste — what we mean!"
Garlic Rosemary flavored bacon is just the latest in a recent
line of limited-time flavor offerings from the HORMEL®
BLACK LABEL® brand; Ranch Bacon and Apple Cider Bacon
have also been offered in the last year. This flavor-forward
approach will continue into the future, Sill said, as more exciting
innovations from the HORMEL® BLACK LABEL®
brand are set to be unveiled in the coming months.
For more information on the HORMEL® BLACK
LABEL® brand, including product information and where to
buy, visit blacklabelbacon.com.
About the Hormel® Black Label®
Brand
Bacon plays a larger-than-life role in consumers'
lives. It's more than food. It's a symbol, a feeling, an
experience. That's what the makers of the Hormel®
Black Label® brand believe. First established in
1963, the Hormel® Black Label®
brand is the fastest-growing bacon brand in America and continues
to push the bacon world forward, offering a portfolio of
flavor-forward products that no other brand can match. For more
information on all Hormel® Black
Label® products, including nutritional information,
recipes and where to buy, visit blacklabelbacon.com.
About Hormel Foods — Inspired People. Inspired
Food.™ Hormel Foods Corporation (NYSE:
HRL), based in Austin, Minnesota,
is a global branded food company with over $12 billion in annual revenue across more than 80
countries worldwide. Its brands include Planters®,
Skippy®, SPAM®,
Hormel® Natural Choice®,
Applegate®, Justin's®, Wholly®,
Hormel® Black Label®,
Columbus®, Jennie-O® and more than
30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of
the best companies to work for by U.S. News & World Report, one
of America's most responsible companies by Newsweek, recognized on
Fast Company's list of the 100 Best Workplaces for Innovators,
received a perfect score of 100 on the 2023–24 Corporate Equality
Index and has received numerous other awards and accolades for its
corporate responsibility and community service efforts. The company
lives by its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
Contact:
Media Relations
Hormel Foods
media@hormel.com
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SOURCE Hormel Foods Corporation