BOSTON, Aug. 1, 2024
/PRNewswire/ -- Leading global brand experience agency
Jack Morton, today announced the
appointment of Patrick Bennett as
its new Global Chief Creative Officer.
As Global Chief Creative Officer, Bennett will steer the
creative aspects of the agency's vision to inspire the world to
experience better. He will serve on the agency's executive
leadership team and chair Jack
Morton's Creative Council of senior creative leaders
worldwide.
"Consumers are increasingly looking to brands to stop speaking
at them—regardless of how personalized or perfectly timed the
message. Instead, they crave marketers putting their tremendous
data-rich resources into novel, resonant experiences with a more
meaningful value exchange. Experiential marketing creates these
memorable connections between consumers and brands that drive
culture forward—invariably leading to quantifiable action. And
Jack Morton has been doing it longer
and better than anyone," says Patrick
Bennett. "I'm thrilled to join the Jack team with a laser
focus on accelerating growth for brands through memorable
human-first connections."
Bennett brings a fresh perspective, a wealth of experience, and
a proven track record of creative excellence to Jack Morton. He joins the agency from IPG
partner Momentum Worldwide, where he shaped the experiential vision
for renowned brands such as American Express, Walmart, Verizon,
Corona, and Pacifico as SVP, Executive Creative Director.
His impressive career spans several world-class agencies,
including Ogilvy, R/GA, and Digitas, where he led global creative
initiatives for major clients like Samsung, Amazon, British
Airways, SAP, DIRECTV, Kraft, and Six Flags.
"It was crucial for us to find a leader who not only values
creativity but it's connection to strategy, and innovation. Patrick
embodies this, and we believe he'll be a powerhouse at Jack," says
Craig Millon, Global Co-President,
Jack Morton. "He sees the limitless
potential for brand experiences to be transformative and is the
perfect fit for our agency."
"We are thrilled to have Patrick on board," says Bill Davies, Global Co-President, Jack Morton. "His passion for creativity and
inclusivity aligns perfectly with our 'Experience Better' vision.
Having seen the impact he made at Momentum. I have no doubt that he
will propel Jack to new heights of creative success."
Beyond his professional achievements, Patrick is deeply
committed to fostering diversity and inclusion within the
advertising industry. He has been a prominent figure in initiatives
aimed at amplifying diverse voices and creating an environment
where they can thrive. He was featured in the award-winning
documentary "Black Madison Avenue," and his recent appointment to
the board of directors of BLAC underscores his dedication to
building a more inclusive future.
Patrick is based in New York
City and will report directly to Craig Millon, Global Co-President.
About Jack Morton
Jack Morton is an award-winning
global brand experience agency. We partner with the world's most
powerful companies to build stronger relationships between brands
and the people who matter most to them. Driven by our mission to
"Be extraordinary," we inspire the world to experience better. We
do this through integrated marketing campaigns with experience at
the core. Our specialized practice brands include Jack
Health, Vivi, Jack 39, Jack X, and Genuine. Our
work and agency culture has won some of the world's most
prestigious industry awards, including AdWeek's Experiential Agency
of the Year, Cannes Lions, Effies, D&AD pencils, Clios, Emmys,
EX Awards, and Campaign's Experience Awards, as well as Global
Agency of the Year and Best Places to Work. Founded in 1939,
Jack Morton is part of the
Interpublic Group of Companies (NYSE: IPG). Visit us
at www.jackmorton.com or follow us
on LinkedIn, Instagram and YouTube.
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