Keysight Expands European Distribution Channel
November 24 2020 - 10:00AM
Business Wire
Offering efficient digital access to Keysight
distribution products
Keysight Technologies, Inc. (NYSE: KEYS), a leading technology
company that helps enterprises, service providers and governments
accelerate innovation to connect and secure the world, announced
the addition of two new partners - Batronix and Batter Fly – to the
company’s expanding European distribution network.
The addition of Batronix and Batter Fly will broaden Keysight’s
distribution channel covering power supplies, oscilloscopes,
digital multimeters, waveform function generators, data acquisition
and handheld radio frequency (RF) products.
“The addition of Batronix and Batter Fly to Keysight’s
distribution network represents another step forward in the
execution of our channel strategy, which offers customers digital,
easy and efficient access to Keysight products,” said Alessandro
Pino, director of Keysight’s regional indirect sales. “Both
reselling companies have adopted an integrated web-based business
model to complement Keysight’s highly technical field organization,
enabling customers to rapidly source Keysight products.”
Batronix, established in 1999 with headquarters in Germany, is a
leading online distributor well known for its excellent service,
in-depth consulting and fast delivery.
"We are pleased to be able to offer our customers Keysight’s
high-quality test and measurement solutions,” said André Bauer, CEO
of Batronix. “Together with the Keysight team, we will provide a
seamless customer experience, starting from initial consultation
through ordering and shipping, to after sales service."
Batter Fly, established in 2002 with headquarters in Italy,
offers a high level of expertise in automotive, medical and
industrial test equipment. The company has a strong market presence
in R&D, production, maintenance, and educational industries
with efficient web purchasing options.
“We're pleased to help customers access Keysight’s distribution
products in bench, power, digital and radio frequency instruments,”
said Gianmarco Moroni, managing director of Batter Fly. “Keysight
has a wide range of industry leading test solutions, and when
coupled with our support, enables the Batter Fly team to quickly
resolve customer challenges.”
About Keysight Technologies
Keysight Technologies, Inc. (NYSE: KEYS) is a leading technology
company that helps enterprises, service providers and governments
accelerate innovation to connect and secure the world. Keysight's
solutions optimize networks and bring electronic products to market
faster and at a lower cost with offerings from design simulation,
to prototype validation, to manufacturing test, to optimization in
networks and cloud environments. Customers span the worldwide
communications ecosystem, aerospace and defense, automotive,
energy, semiconductor and general electronics end markets. Keysight
generated revenues of $4.2B in fiscal year 2020. More information
is available at www.keysight.com.
Additional information about Keysight Technologies is available
in the newsroom at https://www.keysight.com/go/news and on
Facebook, LinkedIn, Twitter and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20201124005746/en/
Geri Lynne LaCombe, Americas/Europe +1 303 662 4748
geri_lacombe@keysight.com
Fusako Dohi, Asia +81 42 660-2162 fusako_dohi@keysight.com
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