Vehicle Graphics Grow Importance as Marketing Tool
July 29 2020 - 9:08AM
Business Wire
As food and beverage businesses react to new
normal, marketing strategies shift to maximize brand recognition
during takeout, delivery
Dining in at restaurants tops the list of
activities consumers miss the most – according to a May 2020 survey
about the impact of COVID-19 – ahead of visiting friends and
family. This is further supported by an increase in weekly orders
for take-out. Rather than fall back to their original marketing
strategy, small business owners with mobile operations have an
opportunity to strengthen their marketing with vehicle graphics
that deliver brand recognition and customer service information to
potential customers.
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Hickory House Ribs' completed van graphic
outside one of its brick-and-mortar locations. (Photo: Business
Wire)
Paul Dioguardi, owner, Hickory House Ribs – a Colorado-based
small business – stated, “There’s only so much you can do in the
restaurant with the tables that you have. But we can always grow
the catering business.” Dioguardi updated his marketing efforts for
his restaurant, Hickory House Ribs BBQ to include wrapping their
catering van. “While working takeout people drove by and said, ‘I
saw the van, I called the number, I need a takeout order for
tonight.’ Just having this van parked out front drove that
sale.”
According to the Outdoor Advertising Association of America
(OAAA), the average vehicle driven 15,000 miles per year will pass
in front of 9 million other vehicles – a significant marketing
opportunity for food and beverage business owners with mobile
operations such as a delivery van or trailer.
“I think a lot of people out there want to get their vans
wrapped,” said Jordan Burnham, owner, Suntown Sparkling, a
CBD-infused beverage company. “We had our van wrapped. The install
process was great, it was ready within 24 hours after drop-off. I
thought my van was on the older, junkier side, but they made it
look brand new. It’s kind of cool to see that wherever I go my
brand will follow.”
To help businesses get their vehicles wrapped, Wrapmate, an
end-to-end digital platform, takes an owner step by step through
the process from design to pricing and installation. Wrapmate
helped both Hickory House Ribs and Suntown Sparkling visualize
their vehicle graphics using an augmented reality (AR) app that
shows the vehicle graphic mockup on a 3D digital image placed
virtually in their driveway or office parking lot.
“We have a variety of innovative tools that play into the hands
of small businesses looking to execute their marketing campaigns
while remaining socially distanced,” said Chris Loar, Founder and
CEO, Wrapmate. “In addition to our AR app, we’ve developed an
online price calculator specifically for vehicle graphics with
real-time pricing coming in the near future. In addition, Wrapmate
has partnered with 3M Commercial Solutions to provide all the
graphic products used to ensure these wraps are built to last.”
Whether you’re a contractor who depends on a vehicle to get to
each job or a brick and mortar shop with delivery services,
Wrapmate has an extensive network of local installation
professionals in every state – and a dedicated account manager for
each project – to help you elevate vehicle graphics as an effective
marketing tool during COVID-19 and beyond.
To learn more about marketing with 3M vehicle graphic products,
visit wrapmate.com
About Wrapmate Wrapmate is an end-to-end digital platform
for consumers to get their graphics projects designed, printed and
installed. Utilizing Wrapmate’s advanced technologies, customers
can create and visualize a unique vehicle graphic like never
before. Additionally, Wrapmate supports a network of top certified
graphics professionals known as Wrapmate Pros, providing them with
vehicle wrap customers and tools to help them manage their
projects.
About 3M At 3M, we apply science in collaborative ways to
improve lives daily. With $32 billion in sales, our 96,000
employees connect with customers all around the world. Learn more
about 3M’s creative solutions to the world’s problems at www.3M.com
or on Twitter @3M or @3MNews.
© 3M 2020. All rights reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20200729005640/en/
Anthony Thomas Karwoski & Courage
anthony.thomas@creativepr.com 612-270-9683
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