Macy’s sets out to achieve GUINNESS WORLD
RECORDS® title for the longest wish list to Santa through new
online and mobile letter collection element
The magic of the holiday season returns this year with Macy's
annual Believe campaign inviting customers to share in the spirit
of goodwill and generosity. Since the program began seven years
ago, it has raised more than $8.7 million to benefit Make-A-Wish as
believers from coast-to-coast have participated in the program’s
signature letter writing campaign, which will return this year.
From Nov. 7 to Dec. 24, customers can visit their local Macy’s
store to drop their stamped letters, addressed to “Santa at the
North Pole,” into special Santa Mail letterboxes. New this year,
the Believe letter campaign is going digital – in addition to
mailing letters in-store, customers can visit macys.com/believe to
create and send their letter to Santa. For each letter collected
in-store and online, Macy’s will donate $1, up to $1 million, to
Make-A-Wish, helping to grant the wishes of children with
life-threatening medical conditions.
Macy's sets out to achieve GUINNESS WORLD
RECORDS® title for the longest wish list to Santa as part of the
annual Believe campaign (Photo: Business Wire)
Macy’s is also asking America to wish big and help set a new
GUINNESS WORLD RECORDS® title for the longest wish list to Santa
through their letters created at macys.com/believe. Additional
Believe elements will include a nationally-televised animated
special, activity guides for teachers, a school musical program,
and the return of the sixth annual National Believe Day.
“Each holiday season, Macy’s Believe campaign touches the lives
of families and children in our local communities, as our customers
rally to collect Santa letters to benefit Make-A-Wish,” said
Martine Reardon, chief marketing officer for Macy’s. “This year,
we’re introducing several new and exciting elements including
online letter submissions and an interactive website to further
engage our customers in wish fulfillments. Our Santa Mail
letterboxes overflow each year with wishes from believers and this
year, the wishes shared online will not only raise funds for
Make-A-Wish, but will also help as Macy’s participates in a
GUINNESS WORLD RECORDS official attempt for the longest wish list
to Santa.”
“Our friends at Macy’s make helping wish kids with
life-threatening medical conditions as simple and fun as writing a
letter to Santa,” said David Williams, president and CEO of
Make-A-Wish America. “We encourage believers and families across
the country to join together this holiday season to mail or submit
their letters to help us grant even more life-changing wishes,
because we know that a wish-come-true can be a powerful part of a
child’s fight against their illness.”
Macy’s Believe campaign was inspired by the true story of
8-year-old Virginia O’Hanlon, who wrote a letter to the New York
Sun newspaper in 1897 asking if there really was a Santa Claus. The
paper’s response, “Yes, Virginia, there is a Santa Claus. He exists
as certainly as love and generosity and devotion exist …,” penned
by its editor Francis P. Church, became the most reprinted
editorial ever to run in any newspaper in the English language.
Key elements for the 2014 Macy’s Believe campaign will
include:
Believe Sitelet and World’s Longest Wish List to
Santa
This year’s Believe letter campaign introduces the exciting new
element of online letter collection to benefit Make-A-Wish.
Customers can drop their stamped letter to Santa at their local
Macy’s, or create their letter online by visiting the Believe
sitelet at macys.com/believe to be counted toward the 1 million
letter goal. Those who create their letters at macys.com/believe
will also have the opportunity to participate in Macy’s GUINNESS
WORLD RECORDS official attempt for the longest wish list to Santa.
The previous record was set in 2012 with 75,954 wishes.
Macys.com/believe also includes helpful Believe resources
including event listings and location information of local Santa
Mail letterboxes. Educators can also visit the sitelet to download
the Believe Activity Guide, a toolkit available in English or
Spanish for those who would like to use Believe as a writing lesson
or activity during the holiday season.
National Believe Day
Macy’s has declared Friday, Dec. 12 as the sixth annual National
Believe Day – a day devoted to encouraging the nation to embrace
the season’s spirit of generosity and kindness toward others.
Macy’s will celebrate with the “Wishes Across America” program in
partnership with Make-A-Wish, helping to grant wishes of children
with life-threatening medical conditions from coast-to-coast.
“Yes, Virginia” Animated Special
The beloved “Yes, Virginia” animated holiday television special
will return this season telling the charming story of little
Virginia O’Hanlon as she and her friends set out to prove that
Santa is real. The award-winning half-hour holiday program features
an all-star cast of voices that includes Neil Patrick Harris,
Jennifer Love Hewitt, Alfred Molina, and Beatrice Miller in the
title role. When “Yes, Virginia” debuted in 2009, it helped to make
a wish come true for then 11-year-old Make-A-Wish recipient Taylor
Hay, whose voice and likeness were captured for one of the
characters.
“Yes, Virginia,” presented by Macy’s, will air on CBS on Friday,
Nov. 28, at 9:30 p.m. ET (check local listings).
The Hispanic adaptation of the program entitled “Si, Virginia.
Un Cuento Navideño” will air on Saturday, Dec. 20, at 7:00 p.m. ET
on Univision. The special features a cast of voices from some of
the most beloved entertainers in Hispanic America, including Don
Francisco, Giselle Blondet, Blanca Soto, Ernesto LaGuardia and Gaby
Borges in the title role.
“Yes, Virginia The Musical”
The heartwarming production “Yes, Virginia The Musical” will
return to school stages again this holiday season with performances
taking place at elementary and middle schools nationwide. Macy’s
launched the program in 2012, offering the script and score
royalty-free to all schools and providing a digital toolkit with
helpful reference material. In support of arts and music education,
Macy’s has also offered $1,000 grants to 100 schools each year to
support their local productions. Grant recipient schools put their
funds to use to purchase everything from costumes and set materials
to sound and lighting equipment. For more information about “Yes,
Virginia The Musical” or to find a performance in your area, please
visit yesvirginiamusical.com.
Believe and “Yes, Virginia” Merchandise
In addition to participating in the Believe letter collection
drive, customers can give back to Make-A-Wish by visiting Macy’s
stores or macys.com and purchasing the “Yes, Virginia” illustrated
storybook or animated special DVD. Ten percent of the purchase
price of each book and DVD sold will be donated to Make-A-Wish.
Believe and “Yes, Virginia” holiday trimmings, which include a new
Virginia doll, ornaments and stockings, also are available at
select stores and at macys.com/believe.
Believe and Virginia Take Flight
Millions of Macy's Thanksgiving Day Parade® viewers will ring in
the holiday this year with their favorite Macy’s star as the
Virginia balloon returns to the lineup along with the
larger-than-life Believe red star balloons.
For Macy’s Believe campaign media materials, including images,
please visit:
http://pimsmultimedia.com/macys-holiday-2014/believe.php.
“Yes, Virginia” was created and produced by Macy's and JWT in
conjunction with The Ebeling Group and MEC Entertainment, a
division of Mediaedge:cia. “Yes, Virginia The Musical” was adapted
from the animated special and storybook by Chris Plehal, by Wesley
Whatley (music) and William Schermerhorn (book and lyrics), the
Emmy® Award-winning team that created the original song “Yes,
Virginia (There is a Santa Claus).”
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Make-A-Wish
Make-A-Wish® grants the wishes of children with life-threatening
medical conditions to enrich the human experience with hope,
strength and joy. According to a 2011 U.S. study of wish impact,
most health professionals surveyed believe a wish-come-true can
have positive impacts on the health of children. Kids say wishes
give them renewed strength to fight their illnesses, and their
parents say these experiences help strengthen the entire family.
Based in Phoenix, Make-A-Wish is one of the world’s leading
children’s charities, serving children in every community in the
United States and its territories. With the help of generous donors
and more than 25,000 volunteers, Make-A-Wish grants a wish
somewhere in the country every 38 minutes. It has granted more than
240,000 wishes since its inception in 1980; more than 14,000 in
2013 alone. Visit Make-A-Wish at wish.org to learn more.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141104006021/en/
Macy’sJulie Strider Fukami,
646-429-5213julie.striderfukami@macys.comorTracy Davis,
646-429-7470tracy.davis@macys.com
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