With a data-driven approach, Texthelp innovates
its audience experience and drives continuous business results
A recent study found that businesses with a digital engagement
strategy were 4X more likely to exceed their business targets. To
highlight organizations with expert-level digital engagement
strategies, ON24 (NYSE: ONTF), a leading intelligent engagement
platform for B2B sales and marketing, today announced that
Texthelp, a global leader in inclusive technology, has been able to
triple its audience reach while cutting its average cost-per-lead
in half.
Texthelp Group is focused on helping people learn, understand
and communicate through the use of digital learning and
accessibility tools. After using traditional marketing channels,
primarily consisting of in-person events, Texthelp knew that to
connect with today’s digital-first customer and continue to execute
its mission of accessibility, it needed to innovate its marketing
strategy and develop a digital engagement strategy.
“Embracing digital channels has enabled us to reach a broader
global audience. Without transitioning to a marketing technology
platform, we would not be able to achieve this level of pipeline
growth,” said Donna Thomson, Principal Marketing Specialist,
Texthelp. “ON24 not only empowers us to continually optimize our
programs with engagement data and analytics, but it also saves our
team countless hours by effortlessly collecting and integrating
customer engagement data right into our system.”
With the ON24 Intelligent Engagement Platform, Texthelp
consolidated its lead generation efforts into a single platform,
while providing new accessibility features and advanced analytics
at a global scale. Its new digital engagement strategy increased
awareness, engagement and overall conversion rates – all while
integrating first-party data from digital experiences with its
marketing automation platform to expedite sales follow-ups.
By integrating ON24, Texthelp has gained the ability to optimize
its programs and strategy by analyzing the performance of its
digital experiences. The Texthelp team is now able to consistently
deliver sustained pipeline growth for the organization.
“A successful marketing program hinges on a team’s ability to
adapt and pivot to meet the audiences where they are, while
ensuring cost-effective revenue growth,” said Tessa Barron, SVP of
Marketing, ON24. “Texthelp’s adaptability and innovation in meeting
audience needs sets an example for the industry, and we’re proud to
help them continue moving their program forward.”
To learn more about how ON24 powers Texthelp’s digital
engagement strategy, read the case study here.
About Texthelp®
Founded in 1996, the Texthelp Group is a global technology
company helping people all over the world to understand and to be
understood. It has led the way in creating innovative technology
for the education and the workplace sectors for the last three
decades.
Texthelp believes in a world where difference, disability or
language are no longer barriers. It is focused on helping all
people learn, understand and communicate through the use of digital
education and accessibility tools.
With over 50 million users worldwide, the Texthelp suite of
products includes Read&Write, EquatiO®, WriQ®, OrbitNote®,
ReachDeck® and FluencyTutor® which work alongside existing
platforms such as Microsoft Office and G-suite, enabling them to be
integrated quickly into any classroom or workplace with ease.
In 2021, Texthelp acquired the Lingit Group, Wizkids and Don
Johnston Inc. By combining capabilities and knowledge across the
group, Texthelp can now provide a whole suite of literacy and
numeracy support to more people across the globe.
About ON24
ON24 is on a mission to help businesses bring their go-to-market
strategy into the AI era and drive cost-effective revenue growth.
Through its leading intelligent engagement platform, ON24 enables
customers to combine best-in-class experiences with personalization
and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5
largest global technology companies, 3 of the 5 top global asset
management firms, 3 of the 5 largest global healthcare companies
and 3 of the 5 largest global industrial companies, with a valuable
source of first-party data to drive sales and marketing innovation,
improve efficiency and increase business results. Headquartered in
San Francisco, ON24 has offices globally in North America, EMEA and
APAC. For more information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2024 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
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version on businesswire.com: https://www.businesswire.com/news/home/20240314975480/en/
Media: Tessa Barron press@on24.com
Investor: Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
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