Stark Industries takes over Gillette’s R&D
operation and uses its trusted technology to help men achieve an
epic shave
In what may be the most perfect union of superpowers, Gillette
and Stark Industries have joined together with one goal in mind:
create one of the best razors in the world. In fact, Gillette has
allowed Stark Industries to take over its R&D department at
World Shaving Headquarters to deliver an epic shave using
Avengers-inspired technology.
(Photo: Business Wire)
Of course, Stark Industries is no stranger to the toughest
technological challenges, having conquered robotics, aeronautics,
fringe science, and weaponry. Yet, the task at hand is a tough one:
setting out to build a razor that rivals Gillette’s best razor to
date, the Fusion ProGlide with FlexBall Technology. But Stark
Industries is up for the challenge.
“Gillette has developed one of the best shaving technologies
around, but we wanted to see how Avengers-inspired technology would
work in a razor,” said Abe Zimmer of Stark Industries.
The Gillette/Stark Industries collaboration has already taken
the city of Boston by storm, as a joint Gillette/Stark Industries
sign now adorns the top of Gillette’s global headquarters. And
Stark Industries is taking this mission very seriously. Its R&D
team has spent the last week using its own famous technology to
build four prototypes of razors that promise to set a new standard
for all razors going forward.
The prototypes have been modeled after members of the Avengers:
Iron Man, The Hulk, Captain America, and Thor.
The Repulsor1 with Exoblade has an Arc Reactor Technology that
generates a perpetual energy supply to obliterate face hairs with
Uni-beam pulse bolts. The Gillette XL Gamma with stress-triggered
sensors and an unstable molecular structure can increase up to 700%
in razor mass and brute shaving force. The Gillette Ultra Strike is
rebuilt with Super Soldier Technology and has a rare
Vibranium-coated Shield Cartridge that shoots out from the handle
to cut targeted hairs. And finally, the Gillette Thunder scorches
hairs to the follicle with micro-lightning and an honor based
gyro-gravity field to make it borrow-proof.
“Certainly, Stark Industries has access to technology much
different than Gillette has developed over our 110 years in the
grooming business,” said Stew Taub, Director of Shave Care R&D
at Gillette. “We are excited to see what happens in testing as the
Avengers-inspired technology is incorporated into the razors.”
Guys can learn more about these razors by checking out the video
on YouTube or by visiting Gillette.com.
About Gillette
For over 110 years, Gillette has delivered precision technology
and unrivaled product performance – improving the lives of over 800
million men around the world. From shaving and body grooming, to
skin care and sweat protection, Gillette offers a wide variety of
products including razors, shave prep (gels, foams and creams),
skin care, after shaves, antiperspirants, deodorants and body wash.
For more information and the latest news on Gillette, visit
http://www.gillette.com/. To see our full selection of products,
visit http://www.gillette.com/en/us/shop-now.aspx.
About Procter &
Gamble
P&G serves nearly five billion people around the world
with its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and
Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
About Marvel’s Avengers: Age of
Ultron
Marvel Studios presents Avengers: Age of Ultron, the epic
follow-up to the biggest Super Hero movie of all time. When Tony
Stark tries to jumpstart a dormant peacekeeping program, things go
awry and Earth’s Mightiest Heroes, including Iron Man, Captain
America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are
put to the ultimate test as the fate of the planet hangs in the
balance. As the villainous Ultron emerges, it is up to
The Avengers to stop him from enacting his terrible plans, and soon
uneasy alliances and unexpected action pave the way for an epic and
unique global adventure.
Marvel’s “Avengers: Age of Ultron” stars Robert Downey Jr., who
returns as Iron Man, along with Chris Hemsworth as Thor, Mark
Ruffalo as Hulk and Chris Evans as Captain America. Together with
Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and
with the additional support of Don Cheadle as James Rhodes/War
Machine, Cobie Smulders as Agent Maria Hill, Stellan Skarsgård as
Erik Selvig and Samuel L. Jackson as Nick Fury, the team must
reassemble to defeat James Spader as Ultron, a terrifying
technological villain hell-bent on human extinction. Along the way,
they confront two mysterious and powerful newcomers, Pietro
Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff,
played by Elizabeth Olsen and meet an old friend in a new form when
Paul Bettany becomes Vision.
Written and directed by Joss Whedon and produced by Kevin Feige,
p.g.a., Marvel’s Avengers: Age of Ultron is based on the
ever-popular Marvel comic book series “The Avengers,” first
published in 1963. Louis D’Esposito, Alan Fine, Victoria
Alonso, Jeremy Latcham, Patricia Whitcher, Stan Lee and Jon Favreau
serve as executive producers. Get set for an action-packed thrill
ride when The Avengers return in Marvel’s Avengers: Age of Ultron
on May 1, 2015.
About Marvel
Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media over
seventy years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information visit
marvel.com. © 2015 MARVEL
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150409005018/en/
Ketchum on behalf of Gillette/P&GRyan Whitchurch,
646-935-4302Ryan.Whitchurch@ketchum.com
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