Ping Identity Launches New Identity Verification Service to Radically Simplify Customer Onboarding and Reduce Fraud
February 02 2021 - 8:00AM
Business Wire
Solution gives customers a fast and secure way to verify
identity while reducing fraud
Ping Identity (NYSE: PING), the Intelligent Identity solution
for the enterprise, today launched PingOne Verify, a new cloud
service that helps enterprises make it easy for customers to verify
their identity for rapid account onboarding, authentication and
fraud prevention. The new PingOne Service is the latest addition to
Ping Identity’s suite of cloud services for identity and access
management (IAM).
PingOne Verify empowers enterprises to improve customer
convenience and strengthen security by streamlining identity
verification when customers create new accounts, enroll in new
services and other scenarios where risk is elevated. The innovative
cloud service leverages facial recognition technology and
government ID document validation to ensure enterprises are
interacting with the right customers without requiring passwords or
any unnecessary friction in the user experience.
“Enterprises need individuals to verify their identity to
prevent fraud, but if the verification process is too cumbersome,
they risk losing customers in their first interactions with the
business,” said Andre Durand, CEO and founder of Ping Identity.
“PingOne Verify is a simple way to verify identities that meets all
of an enterprise’s security requirements, while giving customers a
streamlined, passwordless, onboarding experience.”
How it works
PingOne Verify enables enterprises to enhance the customer
experience by embedding identity verification directly into their
customer-facing mobile app. Customers simply provide live-capture
selfies along with an image of their government-issued
identification card, such as a driver’s license or passport. The
technology leverages “liveness detection,” in which customers'
facial gestures – like smiling and straight-faced – are captured in
a continuous stream, rather than a single static image, allowing
PingOne Verify to ensure the end-user is a real, live person who is
able to follow instructions.
PingOne Verify uses facial recognition technology to match the
live-face capture with the customer’s image on their government ID.
Once it is determined to be a match, PingOne Verify then taps into
external data services to validate the government ID is not
tampered with or modified. When verification is complete, customers
can continue with the account creation, registration or
authentication process.
PingOne Verify also helps enterprises streamline secondary
account creation or other events that would require the customer to
reverify their identity. The service connects a customer’s verified
identity to their mobile device during the initial verification,
bypassing the need to scan a government ID on subsequent
verifications. This approach not only simplifies the process for
repeat customers, it can lower the overall cost of identity
verification for enterprises without impacting security.
The new service is particularly ideal for companies in regulated
industries, such as financial services and insurance, which have
strict Know Your Customer (KYC) requirements. The risk level during
the first interaction with a customer has high potential for
fraudulent activity or account takeover. PingOne Verify gives these
enterprises the confidence that they are engaging with the right
customers from the very first interaction.
About Ping Identity
Ping Identity is the Intelligent Identity solution for the
enterprise. We enable companies to achieve Zero Trust
identity-defined security and more personalized, streamlined user
experiences. The Ping Intelligent Identity™ platform provides
customers, workforce, and partners with access to cloud, mobile,
SaaS and on-premises applications across the hybrid enterprise.
Over half of the Fortune 100 choose us for our identity expertise,
open standards, and partnerships with companies including Microsoft
and Amazon. We provide flexible identity solutions that accelerate
digital business initiatives, delight customers, and secure the
enterprise through multi-factor authentication, single sign-on,
access management, intelligent API security, directory, and data
governance capabilities. For more information, please visit
www.pingidentity.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210202005211/en/
Ping Identity Media Relations Kristin Miller
press@pingidentity.com 720.728.1033
Ping Identity (NYSE:PING)
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