R.H. Donnelley Launches DexKnows.com Across All Markets
January 09 2008 - 7:30AM
PR Newswire (US)
New Feature-rich Online Local Search Solution Available Nationwide
with Enhanced Content for All of R.H. Donnelley's Markets CARY,
N.C., Jan. 9 /PRNewswire-FirstCall/ -- R.H. Donnelley (NYSE:RHD), a
leading print and online local search company, today announced that
DexKnows.com(TM), its comprehensive, feature-rich local search
site, is being launched across all of its markets. The site
includes new search technology and innovative features that help
consumers find the most relevant local businesses. (Logo:
http://www.newscom.com/cgi-bin/prnh/20060731/NYM044LOGO)
DexKnows.com, which is powered by the comprehensive local content
from R.H. Donnelley's more than 700 Dex print directories, includes
new search capabilities like personalized itineraries, innovative
features for comparison shopping and mapping, and user-generated
content, all designed to help consumers save time while finding the
local businesses that meet their needs. The site was initially
launched last summer with enhanced listings in the company's
Western and Midwestern markets. Now, R.H. Donnelley has expanded
the breadth of DexKnows.com to include in-depth business content
for all of its markets. The company plans to unify all of its
current online directories with DexKnows.com by the end of 2008.
"As we continue to grow the Dex brand across all of our markets,
we're excited to be able to offer DexKnows.com to consumers
nationwide," said Jeff Porter, general manager, DexKnows.com.
"Consumers in all areas across the U.S. will be able to use
DexKnows.com to find basic information, such as telephone numbers
and addresses, on local businesses. In addition, consumers
searching within the markets we serve with our print directories
will also enjoy enhanced content that will further help them
identify the businesses that meet their specific needs." Included
among the site's many features: -- Comparison shopping - offering
consumers side-by-side listings so they can evaluate local
businesses based on criteria that matter most to them (such as
services provided, locations, hours of operation, etc.) -- "My
Itinerary" planning - saving time for users by providing
step-by-step directions and estimated travel times by simply
selecting the places they need to go -- Personalization tools -
letting users build their own personal index of "favorite
businesses" for easy access. Information such as starting locations
(their home or office), past itineraries and frequently visited
locations are stored and ready to use each time they log-on to
DexKnows.com. -- Advanced mapping - providing easy-to-navigate maps
to clearly display locations of relevant businesses -- Ratings and
reviews - providing consumers with the ability to read comments and
see how other consumers rated local businesses. Users can register
to rate, on a one-to five star scale, and write reviews of local
businesses, making it easier for other users to determine whether a
business is worth their time and money. -- Video clips - enabling
consumers to watch commercials or other video segments about the
local business. This feature is currently available in several
DexKnows.com markets and is scheduled to be available in all
markets later in 2008. -- Business search - providing consumers
with the ability to search for local businesses based upon keywords
within a defined geography -- Residential search - providing
complete residential information, including phone numbers and
addresses -- all of the information typically found in a print
directory For local businesses, DexKnows.com efficiently extends
their marketing reach, delivering their advertisements to a wider
set of ready-to-buy consumers. R.H. Donnelley has incorporated
DexKnows.com as part of its Triple Play(TM) offering. This
integrated solution suite helps businesses reach consumers across
multiple media platforms including print Yellow Pages directories,
DexKnows.com and the major search engines (e.g. Google and Yahoo)
via the company's Search Engine Marketing and Search Engine
Optimization (SEM/SEO) tools. DexKnows.com Market Leadership R.H.
Donnelley announced earlier this week that DexKnows.com remained
the top local search site in the 14-state area where Dex is the
official print directory for Qwest, according to comScore. For the
fifteenth consecutive quarter DexKnows.com (formerly DexOnline.com)
was the most used local search site in this area, generating 24
percent of all searches during the quarter. About R.H. Donnelley
R.H. Donnelley connects businesses and consumers through its
portfolio of print and interactive marketing solutions. Small- and
medium-sized businesses look to R.H. Donnelley's experienced team
of marketing consultants to help them grow their companies and
drive sales leads. Consumers depend on the company's reliable,
trusted, local business content to deliver the most relevant search
results when they are seeking local goods and services. For more
information, visit http://www.rhd.com/ and
http://www.dexknows.com/.
http://www.newscom.com/cgi-bin/prnh/20060731/NYM044LOGO
http://photoarchive.ap.org/ DATASOURCE: R.H. Donnelley Corporation
CONTACT: media, Peter Larmey of R.H. Donnelley, +1-919-297-1521, ;
or Liz Edelbrock of GolinHarris, +1-972-341-2598, , for R.H.
Donnelley; or investors, James Gruskin of R.H. Donnelley,
1-800-497-6329, Web site: http://www.rhd.com/
http://www.dexknows.com/
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