RTW Retailwinds, Inc. Announces New Digital-First Lingerie Lifestyle Brand
April 25 2019 - 6:00AM
Business Wire
~ Uncommon Sense to Launch Today at
www.uncommonsense.com~ Collection comprised of Lingerie
Lifestyle categories, including Intimates, Sleepwear, and
Swim~ Brand will be available at select New York &
Company stores and www.nyandcompany.com
RTW Retailwinds, Inc. [NYSE:RTW], formerly known as New York
& Company, Inc. [NYSE:NWY], an omni-channel specialty apparel
retail platform for powerful celebrity and consumer brands,
announced the introduction of Uncommon Sense, a digital-first
lingerie lifestyle brand which debuted at www.uncommonsense.com
today.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190425005309/en/
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Uncommon Sense has been led by a team of female entrepreneurs
and features a lifestyle collection of bras, panties, sleepwear,
and swimwear that not only looks great, but feels amazing all day.
Pam Rice, Brand President for Uncommon Sense, states, “Our new
lingerie-meets-leisure collection has been concepted to indulge the
sensibilities of today’s modern woman featuring wear-anywhere,
all-day luxury that provides uncommonly smart solutions to these
categories.”
The brand will debut with a lifestyle assortment across the
‘sleep, beach, and everything underneath’ wearing occasions
available at uncommonsense.com with an edited assortment soon
available at New York & Company stores and
www.nyandcompany.com. Along with its core collections, Uncommon
Sense will feature curated stories including health and wellness,
travel, and style available through its website to further amplify
the brand’s lifestyle projection and build an engaging customer
relationship.
Campaign Photoshoot available at www.uncommonsense.com.
Uncommon Sense promises to address the compromises many women
are confronted with today, where trade-offs are made to look good
and feel comfortable, yet also be stylish. “We started this journey
by listening to our customers, specifically their challenges when
shopping for lingerie. The common themes we heard brought us to
solutions which is why our brand makes ‘uncommon sense’ in solving
many of these pressure points,” according to Rice.
Uncommon Sense is part of RTW Retailwinds multi-brand portfolio,
which includes New York & Company, Fashion to Figure, and two
recently launched digitally-native brands including Happy x Nature,
Kate Hudson’s first ready-to-wear collection which launched on
April 4th, and Uncommon Sense, which is positioned to capture share
given the disruption that is occurring in the lingerie lifestyle
market. Commenting on the Company’s transformation to RTW
Retailwinds, Greg Scott, Chief Executive Officer stated: “We are at
a defining moment in our corporate reinvention, with a proven track
record for developing celebrity and sub-brand collections that
resonate with our customers. Our recent introductions of two new
digitally-native brands reflect the team’s ability to leverage our
competitive assets and infrastructure across design, digital,
customer, and operations to develop and bring to market brands that
address specific whitespace competitive opportunities.”
Uncommon Sense will be led by Pam Rice who brings over 25 years
of industry experience to the position, having most recently led
the reinvention and reposition of the GapBody brand and prior to
that as Executive Vice President/GMM of Merchandising at Victoria’s
Secret.
About RTW Retailwinds
RTW Retailwinds, Inc. (formerly known as New York & Company,
Inc.) is a specialty women’s omni-channel and digitally enabled
retailer with a powerful multi-brand portfolio providing curated
lifestyle solutions that are versatile, on-trend, and stylish at a
great value. RTW Retailwinds has grown to now operate 411 retail
and outlet locations in 35 states while also growing a substantial
eCommerce business. The Company’s portfolio includes New York &
Company, Eva Mendes Collection, Gabrielle Union Collection, Happy x
Nature by Kate Hudson, Fashion to Figure, Uncommon Sense and its
subscription service, NY&Company Closet. Its branded
merchandise is sold exclusively at its retail and outlet locations
and online at www.nyandcompany.com, www.happyxnature.com,
www.fashiontofigure.com, www.uncommonsense.com and
www.nyandcompanycloset.com. Additionally, certain product, press
releases and SEC filing information concerning RTW Retailwinds are
available at the Company's website: www.nyandcompany.com.
Forward-looking Statements
This press release contains certain forward-looking statements,
including statements made within the meaning of the safe harbor
provisions of the United States Private Securities Litigation
Reform Act of 1995. Some of these statements can be identified by
terms and phrases such as “expect,” “anticipate,” “believe,”
“intend,” “estimate,” “continue,” “could,” “may,” “plan,”
“project,” “predict,” and similar expressions and references to
assumptions that the Company believes are reasonable and relate to
its future prospects, developments and business strategies. Such
statements are subject to various risks and uncertainties that
could cause actual results to differ materially. These include, but
are not limited to: (i) the Company’s dependence on mall traffic
for its sales and the continued reduction in the volume of mall
traffic; (ii) the Company’s ability to anticipate and respond to
fashion trends; (iii) the impact of general economic conditions and
their effect on consumer confidence and spending patterns; (iv)
changes in the cost of raw materials, distribution services or
labor; (v) the potential for economic conditions to negatively
impact the Company's merchandise vendors and their ability to
deliver products; (vi) the Company’s ability to open and operate
stores successfully; (vii) seasonal fluctuations in the Company’s
business; (viii) competition in the Company’s market, including
promotional and pricing competition; (ix) the Company’s ability to
retain, recruit and train key personnel; (x) the Company’s reliance
on third parties to manage some aspects of its business; (xi) the
Company’s reliance on foreign sources of production; (xii) the
Company’s ability to protect its trademarks and other intellectual
property rights; (xiii) the Company’s ability to maintain, and its
reliance on, its information technology infrastructure; (xiv) the
effects of government regulation; (xv) the control of the Company
by its largest shareholder and any potential change of ownership of
the Company including the shares held by its largest shareholder;
and (xvi) other risks and uncertainties as described in the
Company’s documents filed with the SEC, including its most recent
Annual Report on Form 10-K and subsequent Quarterly Reports on Form
10-Q. The Company undertakes no obligation to revise the
forward-looking statements included in this press release to
reflect any future events or circumstances.
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version on businesswire.com: https://www.businesswire.com/news/home/20190425005309/en/
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