BELLEMINT IS A NEXT-GEN FASHION STYLING GAME
THAT MERGES VIRTUAL AND REAL-WORLD SHOPPING
LOS
ANGELES, March 5, 2025 /PRNewswire/
-- Revolve Group (RVLV), the next-generation fashion
retailer for Millennial and Generation Z consumers, and Muus
Collective, Inc. are thrilled to announce the worldwide launch
of BELLEMINT, the cutting-edge fashion styling game that
seamlessly merges interactive play with real-world shopping.
Following a successful U.S. launch, BELLEMINT is now
available globally, allowing fashion lovers to engage with
REVOLVE's renowned brand portfolio in an immersive, gamified
shopping experience.
As BELLEMINT's exclusive retail partner, REVOLVE
continues to push the boundaries of digital fashion engagement. To
enhance the experience, U.S.-based players can now link their
REVOLVE Loyalty accounts within the game to unlock
exclusive loyalty points and even earn double points
on qualifying purchases made through BELLEMINT for the first
three months. Additionally, players who reach level 6 will
unlock a limited-time 20% discount code to shop on
REVOLVE.com, further bridging the gap between virtual
styling and real-life shopping. This is only the beginning - with
even more exciting perks and rewards expected to launch in the
coming months.
BELLEMINT has rapidly gained traction among
fashion-forward gamers, boasting impressive engagement metrics:
- 30-minute average daily playtime, reflecting high user
interaction.
- 97% female user base, with strong engagement among young
shoppers.
- 51% of players aged 18-24; 28% aged 25-34, aligning with
REVOLVE's core demographic.
- $252 average order value
(AOV) on sales driven from BELLEMINT to REVOLVE.com.
- Over 1.4 million looks styled in-game – and
counting!
BELLEMINT users (known as Stylists) have a strong
affinity for REVOLVE's top-selling categories, with
dresses leading the way, followed by a mix of tops, skirts,
and pants. REVOLVE-owned brand, Lovers + Friends, has
emerged as the most-shopped brand within the game, with additional
styles from REVOLVE and FWRD playing a key role in the
platform's success.
BELLEMINT's seamless integration with
REVOLVE's e-commerce platform offers a truly unique shopping
journey. Players can experiment with styling curated looks,
customize digital avatars with diverse sizes and skin tones,
participate in daily challenges that inspire personal expression,
and provide feedback on other Stylists' looks to spotlight the best
style. The result? A deeper connection between gaming and shopping,
where digital engagement translates into real-world fashion
purchases.
With BELLEMINT now available globally, REVOLVE
continues to innovate at the intersection of fashion, technology,
and community, offering an aspirational yet accessible platform for
the next generation of style enthusiasts.
"We are absolutely thrilled with BELLEMINT's
U.S. release," said Sarah Fuchs,
Co-Founder, Co-CEO, and Chair of Muus Collective. "We've
discovered a deeply captivated audience that loves REVOLVE and has
engaged with their products over 5 million times in-game - styling
diverse avatars with an unparalleled range of skin tones, hair
textures, and body sizes with items from brands like Bronx and Banco, A.L.C., and Rococo Sand. We
can't wait to continue to connect with REVOLVE customers all over
the world with our global expansion."
"We are always looking for innovative ways to
connect with our customers, and with BELLEMINT, we can merge gaming
with real-world shopping, by offering a more immersive experience
that brings our brand to life in a new way. Integrating our REVOLVE
Loyalty program into the game allows users to unlock exclusive
perks, like earning double points and accessing special discounts,
so they can enjoy the full benefits of shopping with REVOLVE—even
while gaming. This launch is an exciting step forward in bridging
fashion and technology, and we're proud to continue pushing
boundaries in how consumers engage with our brand." -
Michael Mente, Co-Founder and
Co-CEO of REVOLVE Group Inc
"Fashion lovers want a centralized place to
discover and get inspired by influencers' closets (e.g., Instagram
and TikTok), curate their own looks (e.g., Pinterest), get their
friends' input on their shopping carts, and easily click-through to
purchase. BELLEMINT is this one-stop shop, starting with REVOLVE's
brands! Years ago, REVOLVE changed the game of retail marketing
with its influencer activations, so it's no surprise that REVOLVE
is at the forefront of innovating retail's next marketing channel –
mobile gaming." - Emily Wang,
Partner and COO at Griffin Gaming Partners.
"This is an exciting new phase for BELLEMINT as
we continue to grow our audience and add more REVOLVE-focused
features into the game," said Amber
Bezahler, Co-Founder and Co-CEO of Muus Collective. "Our
women-led studio has worked closely alongside the REVOLVE team and
their customers to ideate and develop features that will inspire
and connect millions of fashion enthusiasts both digitally and IRL.
The loyalty program integration is just one of many features we
have planned for this year to provide a seamless shopping
experience."
Media Contact:
REVOLVE@walkerdrawas.com
About Revolve Group, Inc.
Revolve Group, Inc. (RVLV)
is the next-generation fashion retailer for Millennial and
Generation Z consumers. As a trusted premium lifestyle brand and a
go-to online source for discovery and inspiration, we deliver an
engaging customer experience from a vast, yet curated, offering of
apparel, footwear, accessories, and beauty styles. Our dynamic
platform connects a deeply engaged community of millions of
consumers, thousands of global fashion influencers, and more than
1,000 emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike
Karanikolas. We sell merchandise through two complementary
segments, REVOLVE and FWRD, that leverage one platform. Through
REVOLVE, we offer an assortment of premium apparel, footwear,
accessories, and beauty products from emerging, established and
owned brands. Through FWRD, we offer a highly curated assortment of
iconic and emerging luxury brands. For more information, visit
www.revolve.com.
About Muus Collective, Inc.
Muus Collective is an
entertainment studio building community-driven, fashion-forward
experiences across mobile games and e-commerce. The studio's debut
mobile fashion game, BELLEMINT, empowers players to discover
inspiration, style unique looks, and share their creativity.
BELLEMINT is now available for download on the App Store and Google
Play. Follow the Collective at https://www.muuscollective.com
and learn more about BELLEMINT at
https://www.bellemint.com.
About Griffin Gaming Partners
Griffin Gaming Partners is one of the world's leading venture
capital firms focused on the global gaming market, with over
$1.3 billion in assets under
management. Griffin invests in seed through growth stages across
software infrastructure, content, and platforms in gaming. Griffin
Gaming Partners is incubating Muus Collective.
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SOURCE Revolve Group, Inc.
