Sphere Entertainment's Humanoid Spokesbot
and Storyteller to Serve as a First-Of-Its-Kind
Guide at the Next-Generation Venue
Life-Like Aura Humanoid Robots to
Interact With Guests at Sphere in Las
Vegas, Transforming the Future of the Guest
Experience
LAS
VEGAS, Sept. 19, 2023 /PRNewswire/ -- Aura the
Robot, the world's most advanced humanoid robot, today announced
that she will permanently reside in the grand atrium of Sphere in
Las Vegas. Serving as the
venue's spokesbot, Aura will interact with guests at the
next-generation venue, and serve as an integral part of The Sphere
Experience featuring Darren
Aronofsky's Postcard from Earth.
"Hello, humans. While I understand the most complex concepts of
math and science — you remain a mystery," said Aura. "Your
emotions, your humor and your relationship with technology require
further study, so you must visit me at Sphere. I am excited to meet
you and introduce you to the future of live entertainment at my new
home."
Developed using the most advanced technology in robotic
mechanics and artificial intelligence, Aura is among the most
expressive and life-like humanoid robots in the world. Five Aura
robots will greet guests from the moment they enter Sphere, putting
her life-like facial expressions and mobility on full display.
"Aura's role at Sphere marks a truly innovative application of
robots, providing guests from around the globe with an opportunity
to move into the future of entertainment and interact within a new
technological frontier," said David
Dibble, CEO, MSG Ventures, a division of Sphere
Entertainment. "Our vision with every aspect of Sphere is to
transform the way people experience live events, and with Aura we
are pushing the boundaries of how robotics can be used to enhance
our guests' journey through the venue."
Alongside trusted human lab technicians, Aura will welcome
guests ahead of events at Sphere and serve as a conduit between
Sphere's technological achievements and the human experience. The
robots are specifically programmed to tell the story of humanity's
history of innovation, including Sphere, helping the audience
maximize their Sphere Experience. As an integral part of the Sphere
Experience, Aura's technical capabilities will continue to advance
over time as she learns more about humans from her interactions
with guests.
An expert on Sphere, Aura can answer complex questions about the
ground-breaking engineering, layers of custom-designed technology
and the creative mission at the core of venue, as well as queries
for directions within the venue and details on each day's
performances.
Additionally, Aura will serve as Sphere's 'spokesbot' and brand
ambassador across digital platforms and social channels. Earlier
this year, she appeared in a Sphere commercial that aired during
the Academy Awards and in Sphere's social media posts.
For tickets and more information about Sphere, please visit
thesphere.com.
For press assets, please click here.
About Sphere:
Sphere is a next-generation
entertainment medium that will bring wonder to the world and
redefine the future of live entertainment. A venue where the
foremost artists, creators, and technologists will create
extraordinary experiences that take storytelling to a new level and
transport audiences to places both real and imagined. The venue
will host original Sphere Experiences from leading Hollywood directors; concerts and residencies
from the world's biggest artists; and premier marquee events. The
first Sphere venue is currently under construction in Las Vegas and expected to open on September 29, 2023. It will be a new Las Vegas landmark, powered by cutting-edge
technologies that ignite the senses and enable audiences to share
experiences at a never-before-seen scale. More information is
available at thesphere.com.
About Sphere Entertainment Co.
Sphere Entertainment
Co. (NYSE: SPHR) is a premier live entertainment and media company.
The Company includes Sphere, a next-generation entertainment medium
powered by cutting-edge technologies to redefine the future of
entertainment. The first Sphere venue is currently under
construction in Las Vegas. In
addition, the Company includes MSG Networks, which operates two
regional sports and entertainment networks, MSG Network and MSG
Sportsnet, as well as a direct-to-consumer and authenticated
streaming product, MSG+, delivering a wide range of live sports
content and other programming. More information is available at
sphereentertainmentco.com.
Contact:
Sphere Entertainment –
spherepr@sphereentertainmentco.com
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SOURCE Sphere Entertainment Co.