Truss CBD USA, a Molson Coors and HEXO Corp Joint Venture, Launches Veryvell™ Sparkling CBD Water in Colorado
January 13 2021 - 7:31AM
Business Wire
Truss CBD USA, a joint venture majority owned by Molson Coors
Beverage Company (“Molson Coors”) and operated in partnership with
HEXO Corp (“HEXO”), today announces the U.S. launch of Veryvell™, a
new line of non-alcoholic, sparkling CBD beverages, exclusively
available in Colorado.
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Veryvell™ is a hemp-derived, adaptogenic, sparkling CBD water
infused with a crisp taste, zero calories and zero sugar. Veryvell™
is now available to Colorado-based consumers both online and at
select retailers in Colorado in three flavors: Focus (Grapefruit
Tarragon), Mind & Body (Strawberry Hibiscus) and Unwind
(Blueberry Lavender).
“Last year, we redefined ourselves as Molson Coors Beverage
Company and in doing so, laid out a clear vision of leveraging the
competitive strengths of our storied foundation in beer to grow in
new spaces beyond the beer aisle,” said Pete Marino, president of
the emerging growth division for Molson Coors. “Truss’ entry into
the CBD market in Colorado and the launch of Veryvell™, a brand we
believe will resonate well with Colorado consumers, is another
example of Molson Coors’ expansion into new beverage
categories.”
Veryvell™ marks Truss CBD USA’s first entry in the American CBD
market and is another example of Molson Coors’ moves to cultivate
the company’s beverage offerings. The diversification of the Molson
Coors portfolio includes an exclusive agreement with The Coca Cola
Company to manufacture, market, and distribute Topo Chico Hard
Seltzer in the U.S. as well as an expanding roster of non-alcoholic
innovations. This includes an investment in ZENWTR, created by
noted beverage entrepreneur Lance Collins, a distribution agreement
with La Colombe for their RTD line of canned coffees, and a
recently announced North American distribution partnership with
ZOA, a new energy drink being launched by a multi-faceted team of
fitness, health and beverage industry changemakers including Dwayne
“The Rock” Johnson.
“Whether you’ve dabbled in CBD before or are curious to try
something new, Veryvell™ invites a moment of self-care to your day
through a refreshing and balanced mix of hemp extracts and natural
flavors,” said Jane Armstrong Hockman, Truss CBD USA general
manager. “Each beverage in the product line offers a unique blend
of CBD and adaptogens, giving consumers the freedom to pick the
combination that best meets them in the moment. We are thrilled to
bring our beverage expertise and commitment to quality to this
emerging wellness category.”
Crafted and exclusively available in Colorado, Veryvell™ comes
in three distinct varieties, each infused with 20mg of
hemp-derived, non-psychoactive CBD and adaptogens:
- Focus, a combination of grapefruit and tarragon with
ginseng and guarana
- Mind & Body, a blend of strawberry and hibiscus with
ashwagandha and elderberry
- Unwind, a mix of blueberry and lavender with ashwagandha
and L-Theanine
Veryvell™ is now available for purchase by Colorado-based
consumers at www.trusscbdusa.com and on shelves at select Colorado
retail stores in a variety of SKUs including individual 12 oz cans,
four-packs as well as online-exclusive eight-packs and 12-pack
variety packs. Suggested retail price for a 12 oz can of Veryvell™
is $3.99 and $14.99 for a four-pack.
Veryvell™ is produced and distributed within Colorado state
lines following the state’s established regulatory framework for
hemp-derived CBD in food and beverages and is exclusively
distributed by Coors Distributing Company. Truss CBD USA is
distinct from Truss Beverages, Molson Coors and HEXO’s joint
venture in Canada that focuses on non-alcoholic, cannabis-infused
beverages.
For those Colorado-based consumers interested in learning more
about Veryvell™, please visit www.trusscbdusa.com or @liveveryvell
on Facebook and Instagram.
ABOUT TRUSS CBD USA
Truss CBD USA is a joint venture between Molson Coors Beverage
Company and HEXO Corp designed to explore opportunities for
non-alcoholic, hemp-derived CBD exclusively in the United States.
With all production and distribution concentrated within states
that permit such products, the Truss CBD USA portfolio focuses on
hemp-driven, CBD beverages that span a range of flavor profiles and
drinking occasions, starting with the launch of Veryvell™ sparkling
CBD water. For those Colorado-based consumers interested in
learning more, visit www.trusscbdusa.com or @LiveVeryvell on
Facebook and Instagram.
ABOUT MOLSON COORS BEVERAGE COMPANY
For over two centuries Molson Coors has been brewing beverages
that unite people for all of life's moments. From Coors Light,
Miller Lite, Molson Canadian, Carling, and Staropramen to Coors
Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy,
Leinenkugel's Summer Shandy, Creemore Springs and more, Molson
Coors produces some of the most beloved and iconic beer brands ever
made. While the company's history is rooted in beer, Molson Coors
offers a modern portfolio that expands beyond the beer aisle as
well.
The company's commitment to raising industry standards and
leaving a positive imprint on our employees, consumers, communities
and the environment is reflected in Our Imprint and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on
Twitter through @MolsonCoors.
ABOUT HEXO CORP
HEXO Corp is an award-winning consumer packaged goods cannabis
company that creates and distributes innovative products to serve
the global cannabis market. Incorporated in 2013 under the name The
Hydropothecary Corporation, the company was created to meet the
needs of the Canadian medical cannabis market. With the advent of
Canada’s legalized market in 2018, the company became HEXO Corp,
serving both the adult-use (recreational) and Canadian medical
markets through its house of brands. Today, HEXO legally operates
out of three cutting edge facilities for genetics, cultivation and
manufacturing. Under the company's Powered by HEXO TM business
strategy, Hexo Corp partners with established CPG companies to
provide cannabinoid isolation technology, licensed infrastructure
and regulatory expertise. HEXO is dual listed on the Toronto Stock
Exchange and New York Stock Exchange under ticker symbol
“HEXO.”
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Adam Scholder ICF Next (847) 204-0949
Adam.Scholder@icfnext.com
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