Gap and Walmart Partner to Introduce Gap Home The First-Ever Home Collection from Gap, the Leading Casual Lifestyle Brand
May 26 2021 - 11:01PM
Business Wire
Gap is the first fashion retailer to partner
with Walmart in the home space, delivering a multi-year partnership
to offer timeless American style for modern living
Gap and Walmart today announced a strategic partnership to
introduce Gap Home, a new brand of home essentials available
exclusively at Walmart. With this launch, two of the world’s most
iconic brands have come together to bring Walmart’s scale and Gap’s
brand heritage to life through signature style in a new product
category for the first time – encouraging customers to shop for
quality designs and timeless home essentials for their everyday
lives.
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Gap Home collection, available to shop on
Walmart.com in June. (Photo: Business Wire)
Available to shop beginning June 24 exclusively on Walmart.com,
the Gap Home launch collection will feature more than 400 items
across home décor, tabletop, bedding and bath, ranging in price
from $15.88 for a Washed Denim Pillow to $64.98 for a T-Shirt Soft
Jersey Reversible King Comforter Set perfect for dressing all
spaces, from college dorms to forever homes. New Gap Home seasonal
and special collections will drop throughout the year and will be
developed in partnership with Gap’s licensing agency, IMG.
“We’re thrilled that Gap selected Walmart as the exclusive
retailer to debut its home brand. A hallmark of American fashion,
Gap is the ideal partner to bring its timeless, signature style
into the modern home to help customers design and decorate
beautiful living spaces,” said Anthony Soohoo, Executive Vice
President, Home, Walmart. “Over the past few years, we’ve focused
on expanding our home assortment to bring high-quality, stylish
home goods and decor to our customers at an unbelievable value. Gap
Home is the latest example of how we’ll deliver on that
mission.”
Gap Home embodies the brand’s optimistic, modern American style
that bridges the gaps between individuals, generations and
cultures. The launch collection is made with the planet in mind and
features quality materials like denim and chambray with unique
finishes at a price point that is accessible to all customers. The
Gap Home collection includes items made with organic cotton and
recycled materials.
“Walmart is a global leader in the home space with extensive
digital reach and distribution, and this partnership enables Gap to
introduce a new category in a smart, scalable way,” said Mark
Breitbard, President and CEO of Gap brand. “Gap Home at Walmart
opens a new door for Gap as a lifestyle brand delivering timeless
American Style in all new ways. We are excited for this growth
opportunity, enabling even more customers to fall in love with
Gap.”
For more details on the launch of #GapHome and Walmart’s
partnership with Gap, visit www.walmart.com/gaphome.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, approximately
220 million customers and members visit approximately 10,500 stores
and clubs under 48 banners in 24 countries and eCommerce websites.
With fiscal year 2021 revenue of $559 billion, Walmart employs over
2.2 million associates worldwide. Walmart continues to be a leader
in sustainability, corporate philanthropy and employment
opportunity. Additional information about Walmart can be found by
visiting corporate.walmart.com, on Facebook at facebook.com/walmart
and on Twitter at twitter.com/walmart.
About Gap @gap and @gapkids
Gap is an authority on modern American style. Founded in San
Francisco in 1969, Gap continues to build on its heritage grounded
in denim and connect with customers online and in company-operated
and franchise retail locations globally. Gap includes Women's and
Men's apparel and accessories, GapKids, babyGap, GapTeen,
GapMaternity, GapBody and GapFit collections. The brand also serves
value-conscious customers with exclusively designed collections for
Gap Outlet and GapFactory Stores. Gap is the namesake brand for
leading global specialty retailer, Gap Inc. (NYSE: GPS) which
includes Old Navy, Gap, Banana Republic and Athleta brands. For
more information, please visit www.gapinc.com.
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Kris Marubio Gap Communications Gap_press@gap.com
Walmart Communications 800-331-0085
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