CANNES, France, June 23, 2015 /PRNewswire/ -- Today at the
Cannes Lions Festival of Creativity 2015, Ogilvy & Mather has
been awarded 45 Lions in total, including 9 Golds across the
network's London, Beijing, Dubai, Frankfurt, Bogotá, Paris, Miami
and São Paulo offices.
In PR the network won 4 Golds, including 1 Gold for David
Miami's impactful 'Proud Whopper' initiative for Burger King, which
saw Whopper burgers being served in rainbow wrappers to promote
LGBT equality, with the message 'We are all the same inside'.
Ogilvy & Mather Beijing won 2 PR Golds for 'Great Chinese
Names for Great Britain' for Visit
Britain, which encouraged people in China to come up with Chinese names to
rechristen British landmarks – resulting in a 27% uplift in Chinese
tourism to the UK. MEMAC Ogilvy Dubai/Geometry landed 1 PR Gold for
'The Lucky Iron Fish Project', an innovative campaign addressing
the issue of high anaemia levels in Cambodia, resulting in a 50% drop in iron
deficiency.
In the Outdoor category Ogilvy & Mather took home 4 Gold
Lions, including 1 Gold for Ogilvy & Mather Paris' 'The
Marathon Walker' for Water for Africa which saw a woman from Gambia walk the 42km Paris Marathon with 20kg
of water on her head – a distance women in Africa walk every day to fetch clean water for
their families.
Tham Khai Meng, Worldwide
Chief Creative Officer at Ogilvy & Mather, said: "An old
African proverb says, 'If you want to walk fast, walk alone. If you
want to walk far, walk together'. Through work like David Miami's
'Proud Whopper' and Ogilvy & Mather Paris' 'The Marathon
Walker' we see that wise saying brought beautifully to life. And as
a global network, Ogilvy & Mather certainly worked together
today. We notched Golds from Bogotá, Beijing, London, Frankfurt, Dubai, Miami,
Paris and São Paulo. Thank you to
our talented offices and courageous clients."
In total Ogilvy & Mather won 9 Golds, 11 Silver and 25
Bronze Lions today.
Other Gold Lions won today included:
Outdoor:
- Ogilvy & Mather São Paulo and Ogilvy & Mather London
both added to the 2 Golds each agency won yesterday, winning a Gold
each for 'Security Moms' and 'It Happens Here' respectively
- Ogilvy & Mather Bogotá won Gold for its work for
Ecofill
Media:
- Ogilvy & Mather Frankfurt won Gold for 'Rabbit Race' for
Media Markt
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing
communications companies in the world. It was named the Cannes
Lions Network of the Year for three consecutive years, 2012, 2013,
and 2014; and the EFFIEs World's Most Effective Agency Network for
two consecutive years 2012 and 2013. The company is comprised of
industry leading units in the following disciplines: advertising;
public relations and public affairs; branding and identity; shopper
and retail marketing; health care communications; direct, digital,
promotion and relationship marketing; consulting, research and
analytics; branded content and entertainment; and specialist
communications. O&M services Fortune Global 500 companies as
well as local businesses through its network of more than 500
offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For
more information, visit http://www.ogilvy.com/, or follow Ogilvy on
Twitter at @Ogilvy and on Facebook.com/Ogilvy.
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SOURCE Ogilvy & Mather