Humorous new ads developed by VML show what happens
when your lawn is too good to resist, even for PGA TOUR
players
MEMPHIS,
Tenn., Feb. 3, 2025 /PRNewswire/
-- TruGreen, the nation's leading lawncare provider, announced
its latest creative campaign, developed by VML, featuring PGA
TOUR players Jason Day, Ben Griffin and Patton
Kizzire who are drawn to TruGreen-treated lawns so
beautiful, they rival professional courses.
"The pros at TruGreen have your back because nobody makes
it easier or more affordable to have a great looking lawn - one
that's so lush and healthy even professional golfers take notice,"
said Alyssa Puketza, Chief Marketing
Officer at TruGreen. "Everyone can appreciate a beautiful lawn, but
professional golfers know what truly sets one apart. That's why
they're at the heart of our first big campaign of the season,
showing just how exceptional a TruGreen lawn can be. And when you
don't have to worry about your lawn, you have more time to do what
you love."
The first spot, "TeaTime", depicts a family's backyard
transformed into an impromptu golf course featuring golf balls
soaring into a sandbox "sand trap," a vibrant flowerbed "rough,"
and a kiddie pool "water hazard". Even a child's tea party includes
some special guests. The spot highlights the unexpected effects of
having a lawn so inviting, even professional golfers can't
resist.
"Partnering with TruGreen just makes sense. Our players
compete in optimal agronomic conditions at the most breathtaking
courses in world," said Brian
Oliver, Executive Vice President Corporate Partnerships for
the PGA TOUR. "This campaign brings together fans of beautiful
lawns and fans of world-class golf, showing why it's best to leave
it to the pros—whether on the course or in your own backyard."
That authentic connection can be seen in another spot,
"Croquet", which opens with a couple relaxing on their porch, with
their lush green lawn behind them. "With TruGreen," they
remark, "we got a great price on a golf-course quality lawn...which
attracted some golfers." The story continues as they explain, "And
because TruGreen takes care of everything, we have more time for
fun" – fun that, in this case, involves a lively game of croquet
with Jason Day. The spot closes as a
parade of golf carts which trail a TruGreen truck heading off to
transform another lucky homeowner's lawn.
While the PGA TOUR showcases the world's greatest players,
TruGreen is helping consumers tap into a golf course quality lawn
backed by locally tailored expertise for as little as $1 a day. Together with VML, TruGreen tells a
modern, engaging narrative that resonates with today's
homeowners.
"The idea that a TruGreen lawn could attract PGA TOUR pros
is fitting for the quality of this brand," said John Godsey, Chief Creative Officer at VML
Central. "It speaks to the universal desire for a beautiful lawn,
regardless of your golfing expertise."
Beyond the humor, the campaign reinforces TruGreen's
commitment to making lawn care easy, affordable, and delivering the
kind of results that turn heads – and attract unexpected visitors.
The campaign will run on traditional broadcast TV and streaming
platforms, with an emphasis in season three of the Netflix show,
Full Swing. See the campaign live upon its February 3 launch by visiting
trugreen.com or following along on Facebook,
Instagram and X.
About TruGreen
Founded in 1973, TruGreen is the
nation's leading lawn care provider, providing lawn, tree and shrub
and pest services focused on exceeding its customers' needs. The
company operates more than 290 locations across the United
States and Canada, with more than 14,000 employees.
TruGreen is the partner with the local, tailored solutions and
science-driven expertise needed to help each outdoor living space
look and feel its very best. For 50 years, TruGreen has stayed
committed to making its customers' outdoor living space a place
they can be proud of. For more information about TruGreen,
visit TruGreen.com and follow them
on Facebook, Instagram and X.
About VML
VML is a leading creative company that
combines brand experience, customer experience, and commerce, to
create connected brands that drive growth. The agency is a
leading global marketing and systems integration partner,
specializing in creating innovative solutions for business
transformation. VML is celebrated for its award-winning work with
blue chip client partners including AstraZeneca, Colgate-Palmolive,
Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and
Wendy's. The agency is recognized by the Forrester Wave™
Reports, which name WPP a "Leader" in Commerce Services, Global
Digital Experience Services, Global Marketing Services and, most
recently, Marketing Measurement & Optimization. VML's global
network is powered by 28,000 talented people across 60-plus
markets, with principal offices in Kansas
City, New York,
Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP). For more information, please
visit vml.com, and follow along on Instagram, LinkedIn,
and X #VMLconnected.
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SOURCE TruGreen
