DAVOS,
Switzerland, Jan. 20,
2023 /PRNewswire/ -- The World Economic Forum's
annual meeting (hereinafter referred to as "Winter Davos") was held
on January 16 in Davos, Switzerland. With its sessions offline,
Winter Davos can be a hallmark of the world emerging from the
shadow of the three-year COVID-19 pandemic.
Under the theme 'Cooperation in a Fragmented World', Winter
Davos brings together more than 2,700 leaders from more than 130
countries, including 52 government heads of state, more than 1,500
business leaders and 90 innovators. Christy Lei
Sun, CMO of YSG (Yatsen Global) joined the
meeting as Global Youth Leader 2022 and one of the 90 innovators in
the discussion of key issues.
The programs of Winter Davos (known as weather vane of world
economy) focuses on the biggest challenges faced by the
international community and the solutions the whole world concerns
about. China's participation and
voice at Winter Davos has always caught global attention, and the
world is looking forward to China's contribution under the backdrop of
growing economic risks.
At Winter Davos this year, sustainability extends to be part of
international cooperation closely followed by a global community
with a shared future for mankind. Christy Lei
Sun shared the exploration and practice of YSG
and its brand Perfect Diary in "New system for Energy, Climate and
Nature" and "Consumers beyond Waste Community" and other
sustainability-related sessions. In the latest ESG rating 2022
by the world's largest index company, MSCI, YSG was upgraded to
Level A, leading China's
cosmetic brands.
Christy Lei
Sun says consumer goods companies connect products
and consumers, therefore concrete quality development relies on the
sustainable operation and the collaboration between each link on
the industry chain. She believes the whole community should stand
up facing the challenges together, and all support and efforts
count no matter from consumers or partners. "We hope to present the
world with more sophisticated and sustainable 'Made in China' and 'Brand China', bringing everyone a
new journey of exploring beauty."
"Velvet Slim Lipstick" at
Winter Davos, a showcase of sustainable China's beauty
As an important work of Perfect Diary, "Velvet Slim Lipstick"
echoes with the rise of China's
modern female power. At Winter Davos this year, "Velvet Slim
Lipstick", as a case of "sustainable fashion", presents the world
with sustainable China's
beauty. Inspired by stiletto heels that bring female beauty and
confidence, Perfect Diary launched an original slim lipstick after
88 times of revision and polishing— "Velvet Slim Lipstick",
boasting fashionable and exquisite patented design. Zhou Xun, Global Youth Leader 2011, performed in
its first advertisement video as the global spokesperson of Perfect
Diary. The motto "there's no script for my life; I take my path; I
shine each step" encourages thousands of women to pursue their own
life and live up to their dreams.
The carbon footprint certificate of "Velvet Slim
Lipstick" starts a new chapter for the carbon footprint
certification of China's cosmetic
industry. In 2021, a third-party authoritative testing
agency conducted a product carbon footprint assessment of Perfect
Diary's "Velvet Slim Lipstick". According to the certificate, the
carbon footprint of one Perfect Diary "Velvet Slim Lipstick" (Shade
L02 and L04) is 507g of carbon dioxide equivalent (note: equivalent
is the amount of a specific or commonly accepted value).
The first Chinese new consumption cosmetic company to release
ESG report
Although YSG is a young company, it is a pioneer of
sustainability exploring and practicing in the new consumption
cosmetic industry. May
16th 2022, YSG released its first 'Environmental
Social and Governance Report (ESG report)', unveiling its measures
and efforts in in key areas such as product responsibility, social
welfare, employee benefits and environmental sustainable
development. This is the first ESG report from China's new consumption cosmetic
industry.
Rated as Grade A, gaining wide recognition
internationally
December 2022, MSCI upgraded YSG
rating to A, which is internationally recognized leading level. YSG
shows good performance in its "carbon footprint" measures among its
peers in the industry, and is an industry leader in the management
of packaging material and waste; it has effectively reduced
pollution from packaging materials through green packaging,
lightweight packaging and recycling, etc.
With the vision of
"A health and beauty explorer in the era of new technology",
YSG is committed to long-term development and product innovation.
In the midst of structural change of China's cosmetic industry, YSG will march on
its ESG path with the help of technology, building solid
foundation, gaining increase in both social value and commercial
value, showing China's charm and
beauty to the whole world.
About Yatsen Holding Limited
Yatsen Holding Limited (NYSE: YSG) is a leading player in
China's beauty market. Founded in
2016, the Company has launched and acquired multiple color
cosmetics and skincare brands, including Perfect Diary, Little
Ondine, Abby's Choice, Galénic, DR.WU (its mainland China business), Eve
Lom and Pink Bear. The Company's flagship brand, Perfect
Diary, is one of the top color cosmetics brands in China in terms of online retail sales value.
Leveraging its digitally native direct-to-customer business model,
the Company has built core capabilities which enable it to launch
and scale multiple brands quickly while offering a wide selection
of products to a growing variety of customers. The Company reaches
and engages with customers directly, both online and offline, with
expansive presence across all major e-commerce, social and content
platforms in China.
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SOURCE YSG
