Freshworks Appoints Mika Yamamoto as Chief Customer and Marketing Officer
November 28 2023 - 7:00AM
Freshworks Appoints Mika Yamamoto as Chief Customer and Marketing
Officer
Freshworks Inc. (NASDAQ: FRSH) today announced the appointment
of Mika Yamamoto as the company’s Chief Customer and Marketing
Officer. She will be responsible for leading the company’s global
marketing and customer experience teams. Yamamoto comes to
Freshworks from F5 (NASDAQ: FFIV) where she most recently served as
the Executive Vice President and the Chief Marketing and Customer
Engagement Officer, and led the company’s data, marketing, digital
transformation, and customer experience efforts across all
products, segments, channels, and geographies.
“Mika’s combined CMO and CXO roles have given her a unique
perspective that has ultimately led to innovative, measurable
changes for employees, customers, and prospects,” said
Dennis Woodside, President at Freshworks. “She has
a long-standing track record of leading global and diverse customer
experience teams and delivering exceptional go-to-market results at
large public technology companies with multi-domain businesses
serving customers big and small. Her know-how and desire to build
and scale a large enduring company makes her a great addition to
our Freshworks leadership team.”
Prior to joining F5, Ms. Yamamoto served as Global President of
Marketo and then became SVP and General Manager of Marketo at Adobe
after it was acquired. Ms. Yamamoto previously served as Chief
Digital Marketing Officer and CMO of SMB for SAP. In addition, she
has held senior leadership roles at Amazon Books, Microsoft Windows
and Microsoft Stores, Gartner and Accenture.
“I am excited to join Freshworks to be a part of its journey to
become a multi-billion dollar software company and to focus on a
segment of companies and people I have a great passion to serve,”
said Mika Yamamoto, Chief Customer and Marketing Officer at
Freshworks. “My whole career has been spent on
transforming go-to-market approaches and customer experiences
within global companies to steepen the growth curve. I truly
believe that bringing the end-to-end customer experience with
marketing and customer success teams together at Freshworks will
help accelerate growth while keeping our customers at the heart of
all we do.”
Yamamoto holds a B.A. in Commerce, with a focus on Economics and
Marketing from Queen’s University in Canada and serves on the
boards of BlackLine, the Rainier Valley Food Bank and the United
Way of King County. She joined the executive team on November 20
and reports to Freshworks’ CEO and Founder Girish Mathrubootham,
and President Dennis Woodside.
Forward-Looking Statements
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based on management’s current
beliefs and certain assumptions made by the company, all of which
are subject to change. Forward-looking statements generally can be
identified by the use of forward-looking terminology such as,
“will,” “believe,” or similar expressions. Such statements involve
risks and uncertainties, including those factors that are described
under “Risk Factors” included in our Annual Report on Form 10-K for
the year ended December 31, 2022 and our Quarterly Report on Form
10-Q for the quarter ended March 31, 2023, and other documents of
Freshworks Inc. we file with the Securities and Exchange Commission
from time to time (available at www.sec.gov). We caution you not to
place undue reliance on forward-looking statements, which speak
only as of the date hereof and are based on information available
to us at the time the statements are made and/or management’s good
faith belief as of that time with respect to future events. We
assume no obligation to update any forward-looking statements in
order to reflect events or circumstances that may arise after the
date of this release, except as required by law.
About FreshworksFreshworks Inc., (NASDAQ: FRSH)
creates AI-boosted business software anyone can use. Purpose-built
for IT, customer support, and sales and marketing teams, our
products are designed to let everyone work more efficiently and
deliver more value for immediate business impact. Headquartered in
San Mateo, California, Freshworks operates around the world to
serve more than 66,000 customers, including American Express, Blue
Nile, Bridgestone, Databricks, Fila, Klarna, and OfficeMax. For the
freshest company news, visit www.freshworks.com and follow us on
Facebook, LinkedIn, and X.
© 2023 Freshworks Inc. All Rights Reserved. Freshworks and its
associated logo is a trademark of Freshworks Inc. All other
company, brand and product names may be trademarks or registered
trademarks of their respective companies. Nothing in this press
release should be construed to the contrary, or as an approval,
endorsement or sponsorship by any third party of Freshworks Inc. or
any aspect of this press release.
Contact:PR@freshworks.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/21601d36-5ab2-4692-bb18-ea2d9799a662
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