Brickley Bear
introduced to raise funds for SickKids Foundation.
VAUGHAN, ON, Nov. 14, 2014 /CNW/ - The Brick is the newest
national partner of the Children's Miracle Network in Canada. The partnership underscores The
Brick's commitment to helping to improve the lives of children and
their families.
"The Brick is proud to be part of communities across
Canada and has a strong tradition
of giving back. We care about our neighbours – especially the
youngest generation. That's why we're partnering with Children's
Miracle Network," said Jim Caldwell,
President of The Brick Group.
The Brick is introducing Brickley
Bear to help raise funds for the organization. Brickley Bear stuffed animals, made by Gund®,
are available in The Brick's 220 stores nationwide and online. All
proceeds from the sale of Brickley
Bear go to the Children's Miracle Network and support the
children's hospital serving the community where the purchase was
made.
The Brick will be matching every dollar donated through the sale
of Brickley Bear cut-outs from
October 1, 2014, to February 28, 2015, up to a maximum of
$100,000.
"The Brick is a great Canadian retailer which has provided value
to the homes of Canadians. It just makes sense to partner with this
community-focused business," said the Children's Miracle Network's
John Hartman, Chief Operating
Officer, Canada.
"We're elated to have help from The Brick in raising funds for
the equipment and research that help to save the lives of ill and
injured children. Brickley is a good friend and role model to kids,
whether they're sick or healthy."
Both The Brick and Children's Miracle Network believe in keeping
funds in the region where they are raised. All proceeds from
Brickley sales will go toward the Children's Miracle Network member
hospital that serves the community in which the purchase or
donation was made. Funds raised in the greater Toronto Area will support SickKids Foundation
located in Toronto, Ontario.
"The focus of our campaign is all about 'Helping to Improve the
Lives of Children, Brick by Brick,'" Caldwell explained. "The
reason we chose this focus is that we believe that every little bit
counts toward making a real difference to the lives of children and
their families. That's what it's all about – improving lives and
making a difference in our communities."
Limited quantities of Brickley
Bear are now available.
About The Brick
Focused on Saving You More, The Brick is Canada's largest retailer of furniture,
appliances, mattresses and electronics. With 220 stores and more
than 5,000 employees across the country, we're proud to be part of
your community.
About Children's Miracle Network
Children's Miracle Network® raises funds and awareness for 170
member hospitals, 14 of which are in Canada. Donations stay local to fund critical
treatments and healthcare services, pediatric medical equipment and
research. Its various fundraising partners and programs support the
nonprofit's mission to save and improve the lives of as many
children as possible. Find out why children's hospitals need
community support, identify your member hospital and learn how you
can Put Your Money Where the Miracles Are, at
http://www.childrensmiraclenetwork.ca and
http://www.facebook.com/CMNHospitals.
SOURCE The Brick Ltd.
