The deal bolsters Cineplex Media's out of home
shopping network to 89 premium shopping destinations across the
country, including nine of the top ten busiest malls in
Canada
TORONTO, Jan. 16,
2024 /CNW/ - (TSX: CGX) – Cineplex Digital Media
(CDM), a division of Cineplex, announced today it has signed an
agreement with Cadillac Fairview to
operate and sell digital and static media, and sponsorships, for
its extensive network of highly desirable shopping destinations
across Canada.
CDM will operate a network of 200 digital displays in 18
Cadillac Fairview shopping centres, including landmark destinations
such as CF Toronto Eaton Centre, CF Pacific Centre in Vancouver, CF Chinook Centre in Alberta, CF Rideau Centre in Ottawa, and
CF Carrefour Laval in Quebec. CDM
will provide Cadillac Fairview with
innovative digital signage network solutions by leveraging its
expertise in creative, experience design, data and analytics. As
part of this agreement media sales will be managed
through Cineplex Media, bolstering its out of home (OOH)
shopping network to 89 premium shopping destinations across the
country. This includes nine of the top ten busiest mall locations
in Canada, placing key messaging
in front of over 680 million shoppers annually.
CDM's industry leading approach will enable Cadillac Fairview to maximize media revenues,
enhance shopping experiences with digital solutions and harness the
power of data to understand and influence the consumer journey.
"We have a long-standing history with Cadillac Fairview as many Cineplex theatres are
part of their key Canadian shopping centres. As their trusted
digital signage and media partner, with exclusivity to sell
advertising in common spaces within CF's malls, we will further
support their goal of delivering world-class customer experiences
with our innovative, data-led out of home solutions. The addition
of Cadillac Fairview's high-quality
network of shopping centres will accelerate growth in our in-mall
digital media network," said Fab Stanghieri, Executive Vice
President and Managing Director of Media, Cineplex.
"As we continue to invest in first class media assets across the
country, we are thrilled to expand our partnership with Cineplex as
our Digital Sign and Media provider," commented Jason Anderson, Senior Vice President of Brand
& Marketing, Cadillac Fairview.
"Our partnership with CDM is an important step in achieving our
goal of building the most sought-after digital media network in
Canada."
About Cineplex
Cineplex (TSX:CGX) is a top-tier
Canadian brand that operates in the Film Entertainment and Content,
Amusement and Leisure, and Media sectors. Cineplex offers a unique
escape from the everyday to millions of guests through its circuit
of over 170 movie theatres and location-based entertainment venues.
In addition to being Canada's
largest and most innovative film exhibitor, the company operates
Canada's favourite destination for
'Eats & Entertainment' (The Rec Room), complexes specially
designed for teens and families (Playdium), and a newly launched
entertainment concept that brings movies, amusement gaming, dining,
and live performances together under one roof (Cineplex Junxion).
It also operates successful businesses in digital commerce
(CineplexStore.com), alternative programming (Cineplex Events),
motion picture distribution (Cineplex Pictures), cinema media
(Cineplex Media), digital place-based media (Cineplex Digital
Media) and amusement solutions (Player One Amusement Group).
Providing even more value for its guests, Cineplex is a partner in
Scene+, Canada's largest
entertainment and lifestyle loyalty program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs over 10,000 people in its
offices and venues across Canada
and the United States. To learn
more, visit Cineplex.com.
About Cadillac
Fairview
Cadillac
Fairview (CF) is one of the largest owners, operators,
investors and developers of best-in-class office, retail,
multi-family residential, industrial and mixed-use properties in
North America.
Wholly owned by the Ontario Teachers' Pension Plan, with assets
under management of more than $30
billion, CF manages over 35 million square feet of
leasable space at 68 landmark properties across Canada, including Toronto-Dominion Centre, CF
Toronto Eaton Centre, Tour Deloitte, CF Carrefour Laval, CF Chinook
Centre and CF Pacific Centre.
Driven by its purpose of Transforming Communities for a Vibrant
Tomorrow, CF is continually striving to make a positive impact in
communities where it operates by promoting social connection,
growth, and a sustainable future. Visit cadillacfairview.com
for more information.
SOURCE Cineplex