J.P Wiser's hopes to inspire Canadians to
reconnect and celebrate their own missed moments with the Second
Shot Campaign.
TORONTO, July 15, 2021 /CNW/ - Millions of Canadians
have missed life milestones due to the COVID-19 pandemic, and
J.P. Wiser's believes that precious moments of bonding and
connecting with friends should never be lost. That's why the brand
is announcing its latest campaign: 'Second Shot',
which aims to demonstrate that everyone deserves the chance to
reconnect and celebrate the moments they've missed.
The campaign taps into the relatable cultural truth that
Canadians everywhere missed important life events while in
self-isolation. Launched on June
28th, it features real people getting a second shot
at reconnecting and celebrating major missed moments with their
friends and family.
"We wanted to do more than simply just make another branded
television spot," said Fernando Martinez
Gonzalez, Brand Manager. "With the Second Shot campaign our
goal was to tap into these real stories to showcase to Canadians
that they aren't alone, and even though they have missed important
moments they should celebrate them now that it is safe to do
so."
For two days only, J.P Wiser's transformed the historic Madison
Avenue Pub in Toronto into the
Second Shot Bar and crafted personal experiences for each of its
guests. Like Jimmy, a new Canadian who received his second shot at
celebrating his citizenship ceremony and Katie, who got a
second shot at her doctorate grad ceremony. The Hatrick Swayzes got
a second shot at finally lifting their rec hockey league cup and
Phil, an ICU doctor on the front lines, had a second shot to
celebrate his bachelor party.
J.P Wiser's hopes to inspire Canadians with the 'Second
Shot' campaign to reconnect and have their own second shot at
celebrating the moments they've missed. Whether it was a wedding,
birthday or their dog's graduation from puppy training, J.P.
Wiser's believes everyone deserves a 'Second Shot' at
celebrating.
That's why J.P. Wiser's is partnering with social media
influencers on Instagram across the country and giving away cash
prizes of $6,000 CAD to eight lucky
Canadians to put towards re-living a missed milestone celebration!
Canadians can follow: @brettkissle, @scott_mcgillivary, @teamltd,
@rick_campanelli, @adamwylde, @tysonlw, @morganhoff and
@sheridaningalls from July 14th -
25th for their chance to win!
The 'Second Shot' is a Canadian integrated campaign
consisting of broadcast, PR and influencer work developed and
executed by agency of record, No Fixed Address. All media buying
was executed by Havas.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian
manufacturer, marketer and distributor of spirits and wines.
Corby's portfolio of owned-brands includes some of the most
renowned brands in Canada,
including J.P. Wiser's®, Lot 40®, and Pike Creek® Canadian
whiskies, Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs,
Ungava® gin, Cabot Trail® maple-based liqueurs and Chic Choc®
Spiced rum, and Foreign Affair® wines. Through its affiliation with
Pernod Ricard S.A., a global leader in the spirits and wine
industry, Corby also represents leading international brands such
as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine's®
Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu®
rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham
Estate®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. Corby is a
publicly traded company based in Toronto,
Ontario, and listed on the Toronto Stock Exchange under the
trading symbols CSW.A and CSW.B. For further information,
please visit our website or follow us on LinkedIn, Instagram, or
Twitter.
SOURCE Corby Spirit and Wine Communications