NEW YORK, June 24, 2020 /PRNewswire/ -- Charge, beloved by
the cycling community since 2004, is redefining the cycling
experience with the launch of electric bikes, making it even easier
for anyone to enjoy life on wheels. Combining flawless design with
the latest technology and a direct-to-consumer model, Charge
electric bikes reimagine cycling from every angle, from how bikes
are built to how they are bought, shipped, assembled, and
Since its inception, Charge, which is owned by Dorel Industries,
Inc. (TSX: DII.B, DII.A) alongside iconic cycling brands such as
Schwinn, Cannondale, GT and Mongoose, has been committed to making
cycling accessible to everyone with its assortment of well-priced,
durable bikes that are both easy and fun to ride.
In keeping with that mission, it became clear to Charge that
electric bikes have the ability to remove even more barriers to
cycling than a traditional bike can, and open up the activity to
more people who wouldn't previously consider riding a bike. After
many years of research and consideration, Charge decided to pivot
all of its efforts into electric, developing a range of
sophisticated yet affordable electric bikes that speak to the
future of transportation.
"We know how to make cycling easy and accessible; it's what
we've done for years," says Charge founder Nick Larsen. "Electric bikes make it even easier
and more fun for people to cycle, whether they are seasoned riders
or getting back on a bike for the first time in a long time.
The team felt that the timing is finally right, with advancements
in technology, to shift our focus to electric and bring a high
quality, beautifully designed line of electric bikes to market at a
competitive price point."
Charge's first-ever line of electric bikes redefines the
traditional bicycle with a standard set of innovative features
across three models. The City is designed for urban commuting, the
Comfort for leisurely, upright rides and the XC for off-roading.
Easy to set up, own, and ride, features include:
- Direct shipping and easy assembly in a few minutes
- Foldable handlebars and pedals for easy storage
- Option to pedal or coast by adjusting the amount of assistance
- Battery life that lasts up to 50 miles and remaining miles
tracked on handlebar display
- Batteries can be charged on the bike or easily removed to
charge in the home or office
- Air pressure indicators on Goodyear tires flash red or green,
telling you when to add air
- Competitively priced at US$1499
for the City and Comfort models, and US $2299 for the XC
"We are completely rethinking everything about the cycling
experience with the launch of Charge electric bikes," said
Peter Woods, CEO of Dorel Sports,
parent company to Charge. "We wanted to address the factors that
deter people from cycling, while creating a seamless shopping
experience from start to finish. Buying, assembling, storing, and
riding a bike has never been easier, and we are thrilled to bring
the freedom of cycling to even more people."
For example, storage is always a challenge when owning a bike,
especially for city dwellers. The team came up with a simple,
space-saving solution: handlebars and pedals that can fold closed.
In this way, Charge bikes can be easily stored in an apartment,
garage or on a bike rack and still be ready to ride in seconds.
As part of Charge's commitment to environmental conservation by
reducing dependence on automobiles, its packaging is intentionally
designed to minimize waste by eliminating all foam and using 100%
recyclable materials. With plans to sell directly to consumers, the
box was specially designed to ship the bike nearly fully assembled
so customers can assemble the bike in just four simple
Charge electric bikes are available for cyclists of all ages and
skill sets. Charge bikes are available to purchase online in
the US at chargebikes.com and through a few select Independent Bike
Dealers (IBD) in key markets nationwide.
For an effortless, exhilarating and electric adventure, visit
chargebikes.com to learn more.
Charge electric bikes redefine the
cycling experience and make it easy for anyone to enjoy life on
wheels. By combining flawless design with the latest technology,
Charge reimagines cycling from every angle, from how bikes are
built to how they are bought, shipped, assembled, and stored.
Charge, which is owned by Dorel Industries, Inc. alongside
iconic cycling brands such as Schwinn, Cannondale, GT and Mongoose,
first came onto the scene in the UK in 2004 with a mission of
making cycling accessible to everyone. The brand reached widespread
acclaim in the cycling community for its offering of well-priced,
durable bikes that are fun to ride. After many years of research
and consideration, Charge decided to entirely pivot operations to
the US and focus solely on electric bikes, allowing them to reach
even more cyclists and to break down the barriers associated with
cycling, from biking up hills to working up a sweat on the ride to
About Dorel Industries, Inc.
Dorel Industries, Inc.
(TSX: DII.B, DII.A) is a global organization, operating three
distinct businesses in juvenile products, bicycles and home
products. Dorel's strength lies in the diversity, innovation and
quality of its products as well as the superiority of its brands.
Dorel Juvenile's powerfully branded products include global brands
Maxi-Cosi, Quinny and Tiny Love,
complemented by regional brands such as Safety 1st, Bébé Confort,
Cosco and Infanti. Dorel Sports brands include Cannondale, Schwinn,
GT, Mongoose, Caloi and IronHorse. Dorel
Home, with its comprehensive e-commerce platform, markets a
wide assortment of domestically produced and imported furniture.
Dorel has annual sales of US$2.6
billion and employs approximately 8,900 people in facilities
located in twenty-five countries worldwide.
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