The 18,000 sq. foot experience is located in
the heart of Beverly Hills, providing families the opportunity to
discover and test Dorel Juvenile products
FOXBOROUGH, Mass.,
Sept. 7,
2023 /PRNewswire/ -- Dorel Juvenile, a
world-class leader in juvenile products and baby care, is excited
to announce its partnership with Babylist, the leading digital
destination for growing families, in the all-new Babylist Beverly
Hills, a flagship showroom experience, in which opened its doors on
August 18, 2023. As a corporation
that cares for precious life, Dorel Juvenile is proud to be among
the first companies selected to participate in the first-ever
Babylist showroom. Together, both brands are providing parents with
top-of-the-line products across various price points, supporting
them throughout their child's journey from birth and beyond.
The Babylist showroom, designed to create an innovative registry
building consumer-first experience, will feature a dedicated space
for the Dorel Juvenile brand family, including Maxi-Cosi, Safety
1st and Tiny Love, spotlighting
Dorel Juvenile's unique suite of products as must-haves for life
with a newborn. Parents who visit the space will have the
opportunity to browse and shop the Maxi-Cosi Classic Oat collection
and Tiny Love Black & White
Décor collection, available exclusively through Babylist.
Eye-catching displays and hands-on trials in realistic settings,
such as stroller tracks with various surfaces (i.e. cobblestone,
brick), a life-size car, and rooms like a kitchen and parents'
bedroom, will allow parents to test Dorel Juvenile products to
determine how the products best fit into their daily lives and
their families' needs.
"Dorel Juvenile's collaboration with Babylist is a testament to
our relentless pursuit of innovation and our commitment to
enhancing the parenting experience," said Cathy Carter, President/CEO of Dorel Juvenile
North America. "Our partnership with Babylist not only brings our
products to life but also connects families with the tools and
knowledge they need to celebrate and thrive in parenthood."
Dorel Juvenile Products Available at the Babylist Showroom
include:
Maxi-Cosi:
- Maxi-Cosi Classic Oat collection, a Babylist exclusive, which
includes the 6-in-1 Minla High Chair and the Cassia Swing offering families a minimalist and
timeless look
- Zelia² Luxe 5-in-1 Modular Travel System is comprised of the
lightweight Mico Luxe Infant Car Seat and stroller which is
versatile and includes vegan leather accents for added style
- Pria™ Max All-in-One Convertible
Car Seat is thoughtfully designed with features to simplify your
life like ClipQuik, the 1-handed, magnetic chest clip, and the
Out-of-the-Way spring-assist harness holders make putting your
child in and taking them out of their car seat easier than
ever.
- Emme 360 Rotating All-In-One Car Seat which includes FlexiSpin
rotation technology and lets you swivel the car seat 360° in all
modes of use (rear- and forward-facing) 5-100 lbs
Tiny Love:
- Tiny Love Black & White
Décor Collection, a Babylist exclusive, which includes the Luxe
Developmental Gymini and the 5-in1 Here I Grow Stationary Activity
Center which offers parents a sleek, modern, and sophisticated
look
- Safety 1st
- The Full Connected Suite is composed of a Wi-Fi Baby Monitor,
Smart Humidifier, Smart Air Purifier, Smart Soother, Under Crib
Smart Light and a Dual Smart Outlet
Babylist Beverly Hills is open daily from 11 a.m. to 6 p.m PT. For more information on
Dorel Juvenile products and the Babylist showroom, visit
www.babylist.com/lp/showroom.
About Dorel Industries
Dorel Industries Inc. (TSX: DII.B, DII.A) is a global
organization, operating two distinct businesses in juvenile
products and home products. Dorel's strength lies in the diversity,
innovation and quality of its products as well as the superiority
of its brands. Dorel Juvenile's powerfully branded products include
global brands Maxi-Cosi, Safety 1st and Tiny Love, complemented by regional brands such
as BebeConfort, Cosco, Mother's Choice and Infanti. Dorel Home, with its comprehensive e-commerce
platform, markets a wide assortment of domestically produced and
imported furniture. Dorel has annual sales of US$1.6 billion and employs approximately 4,000
people in facilities located in twenty-two countries worldwide.
About Babylist
Babylist is the leading digital destination for growing
families. For over a decade, Babylist has been the technology
solution for expecting parents and the community that supports
them, expanding from baby registry into a full-service platform
that helps parents make decisions with confidence, stay connected,
and build happy and healthy families. Every year Babylist helps
over 9M people make purchases through
its registry, app, ecommerce shop, and comprehensive product
guides. The Babylist ecosystem now includes Babylist Health, which
provides access to products and services including
insurance-covered breast pumps, Expectful, a new voice in health
and wellness for pre-pregnancy through postpartum care, and The
Push, a branded content studio that works with the biggest
companies in the baby space. With over 55M monthly pageviews and 1.2M TikTok followers, Babylist is a generational
brand leading the $88 billion baby
product industry. To learn about Babylist's registry options,
editorial content, and more, visit www.babylist.com.
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SOURCE Dorel Juvenile