Campbell's® Chunky® Partners with Enthusiast Gaming to Launch the FuelUp Tournament with NFL Tuesday Night Gaming Sponsorship
December 05 2023 - 6:00AM
Campbell’s® Chunky®, the ‘Official Soup Sponsor of the NFL’ and
Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming”) (TSX: EGLX)
are partnering to level up the soup brand’s gaming strategy with a
sponsorship of the popular video gaming series, NFL Tuesday Night
Gaming (“NFL TNG”). The comprehensive sponsorship program will be
part of the second season of NFL TNG, a collaboration between the
National Football League (NFL) and Enthusiast Gaming, featuring NFL
players and Legends teaming up with top gaming creators to compete
in popular video games. NFL TNG season two premiered September 12,
2023, on NFL TNG’s Twitch, YouTube and X channels.
As part of the campaign activation, Enthusiast
Gaming has launched the Chunky FuelUp Community on Discord,
connecting gamers with Fortnite developers, streamers and NFL
talent in building and playing a brand-new Fortnite Creative game
mode in the Chunky FuelUp Plaza. Throughout the campaign, the
Discord channel will serve as a hub for community members to
participate in live Community Game Nights with participating
Fortnite creators SypherPK and Symfuhny and NFL
players Ray-Ray McCloud and James Daniels. The immersive
activation will culminate in a live tournament featuring the top
scoring gamers, Fortnite streamers and NFL talent at the NFL TNG
All-Star Game on January 30.
“The intersection between gaming and football is
undeniable and the NFL Tuesday Night Gaming program is a great
opportunity for us to connect with our core audience, delivering a
unique experience,” said Marci Raible, VP Integrated Marketing,
Campbell Soup Company. “Chunky and the NFL have been partners for
more than a quarter of a century and we believe Chunky soup is
inherently tied to the NFL. The brand’s expansion in metaverse
activations shows our commitment to innovation and connecting with
the gaming audience in a major way.”
“We developed NFL TNG to create a diverse,
flexible and brand-safe platform for brands to engage with
hard-to-reach consumers and this innovative custom program with
Campbell’s is a great example of that,” commented Nick Brien, CEO
at Enthusiast Gaming. “Through our partnership with the NFL, we are
able to combine the worlds of gaming and football in an immersive
and engaging way, delivering authentic, additive experiences to
help our partners grow their relationships with coveted
demographics. We are thrilled to welcome back Chunky as a returning
sponsor and to continue to grow this exciting partnership as
Campbell’s expands its footprint in the gaming community.”
The FuelUp Tournament’s qualifying round begins
on December 18. The top six gamers who submit their high scores in
Discord by January 10 will be split into Team SypherPK and Team
Symfuhny to compete live in the playoffs during a NFL TNG episode.
The top two scorers from each team will be flown out to Los Angeles
to compete in-person at the NFL TNG All-Star Game with gaming and
NFL talent during the week of the NFL Pro Bowl Games. Participants
need to be aged 18+ to be eligible to compete for prizes including
signed NFL merchandise, tickets to 2024-2025 NFL games, a Chunky
Soup Basket and the ultimate glory of being crowned the Chunky
FuelUp Champion.
The Chunky FuelUp Tournament is available to
play in Fortnight Creative by entering the 12-digit code
“4261-7980-7840” or heading to
https://www.fortnite.com/@beyond/chunky-fuelup-plaza-4261-7980-7840.
Fans can stream NFL TNG live every Tuesday at 7 p.m. ET on NFL
TNG’s Twitch, YouTube and X channels.
About Campbell For more
than 150 years, Campbell (NYSE:CPB) has been connecting people
through food they love. Generations of consumers have trusted us to
provide delicious and affordable food and beverages. Headquartered
in Camden, N.J. since 1869, the company generated fiscal 2023 net
sales of $9.4 billion. Our portfolio includes iconic brands such
as Campbell’s, Cape Cod, Goldfish, Kettle
Brand, Lance, Late
July, Milano, Pace, Pacific Foods, Pepperidge
Farm, Prego, Snyder’s of
Hanover, Swanson and V8. Campbell has a heritage of
giving back and acting as a good steward of the environment. The
company is a member of the Standard & Poor’s 500 as well as the
FTSE4Good and Bloomberg Gender-Equality Indices. For more
information, visit www.campbellsoupcompany.com.
About Enthusiast
GamingEnthusiast Gaming is the leading gaming media and
entertainment company in North America, building the largest
platform for video game enthusiasts and esports fans to connect and
compete worldwide. Combining the elements of its five core pillars:
creators, content, communities, games, and experiences, Enthusiast
Gaming provides a unique opportunity for marketers to create
integrated brand solutions to connect with coveted Gen Z and
Millennial audiences. Through its proprietary mix of digital media,
content and gaming assets, Enthusiast Gaming continues to grow its
network of communities, reflecting the scale and diversity of
gaming enthusiasts today.
Campbell Soup Company ContactsCasey
Keshner717.395.1642casey_keshner@contractors.campbells.com
Enthusiast Gaming Holdings ContactsEnthusiast
Gaming – Felicia DellaFortuna, CFOInvestors: FNK IR – Rob Fink /
Matt Chesler, CFA – investor@enthusiastgaming.com Media:
press@enthusiastgaming.com
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accepts responsibility for the adequacy or accuracy
of this release.
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