WELLESLEY, Mass., Nov. 1, 2023
/PRNewswire/ -- Sun Life has renewed as an Official Partner of the
Boston Celtics through the 2027-2028 season, collaborating on
community programming in Greater
Boston and Southern Maine.
The contract extension includes a new relationship between Sun Life
and the Maine Celtics, the NBA G League Affiliate of the Boston
Celtics which began last summer when the two organizations
renovated a basketball court at the Boys & Girls Club of
Southern Maine's Portland location. November also marks the
10th annual #SunLifeDunk4Diabetes fundraising campaign
with the Celtics, which coincides with Diabetes Awareness
Month.
"We are extremely pleased to continue our longstanding
partnership with the Boston Celtics which now includes its
affiliate team in Portland, where
we have a large Sun Life presence," said Dan Fishbein, M.D., president of Sun Life U.S.
"Together, our organizations have supported community programs for
a total of 13 years, focusing on helping local communities live
healthier lives through wellness and diabetes prevention and
management initiatives."
As part of the #SunLifeDunk4Diabetes campaign that tips off
today, Sun Life will donate $1,000 to
the YMCA of Greater Boston for
every Boston Celtics dunk made throughout the month. Celtics fans
also will be able to vote for their favorite dunks each week on
Boston Celtics social media sites, generating an additional Sun
Life donation to the Y for every fan vote submitted throughout the
campaign. To date, #SunLifeDunk4Diabetes has raised $825,000 for the Y's Healthy Habits Program, a
10-week intensive course for adults at risk for or living with
diabetes that provides access to healthy lifestyle information,
tools, and support for the local community.
"Sun Life has been a valued partner of the Boston Celtics for
the past 13 years and has collaborated with us on numerous
community initiatives, including the #SunLifeDunk4Diabetes
fundraising campaign, the 'Fit to Win' program, amongst others,"
said Ted Dalton, Boston Celtics
Chief Partnership Officer. "With our renewed partnership, we look
forward to continuing to make a positive impact in the Greater Boston area together, and we're
excited to hopefully make that same positive impact in northern New
England this upcoming season through Sun Life's new partnership
with the Maine Celtics."
Continuing another tradition, the Sun Life Honorary Ball Kid
will be chosen during select home games over the next five seasons
and will receive four game tickets, dinner at Legends restaurant, a
picture at Center Court, and the opportunity to rebound for
Boston and Maine Celtics players
during pregame and halftime.
Additionally, Sun Life and the Celtics will continue to host the
annual Fit to Win program, a four-week fitness and nutrition
initiative for kids at YMCAs in Greater
Boston. The program, which will reach its 10-year
anniversary in 2024, teaches children in grades 3-6 healthy eating
habits and how to stay active. Celtics-themed prizes are given out
throughout the program, which has reached more than 2,000 youth
since it began.
About Sun Life
Sun Life is a leading international
financial services organization providing asset management, wealth,
insurance and health solutions to individual and institutional
Clients. Sun Life has operations in a number of markets worldwide,
including Canada, the United States, the United Kingdom, Ireland, Hong
Kong, the Philippines,
Japan, Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30,
2023, Sun Life had total assets under management of
C$1.37 trillion. For more
information, please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
Sun Life U.S. is one of the largest providers of employee and
government benefits, helping more than 50 million Americans access
the healthcare and coverage they need. Through employers, industry
partners and government programs, Sun Life U.S. offers a portfolio
of benefits and services, including dental, vision, disability,
absence management, life, supplemental health, medical stop-loss
insurance, and healthcare navigation. Sun Life employs nearly 8,300
people in the U.S., including associates in our partner dental
practices and affiliated companies in asset management. Group
insurance policies are issued by Sun Life Assurance Company of
Canada (Wellesley Hills, Mass.), except in
New York, where policies are
issued by Sun Life and Health Insurance Company (U.S.)
(Lansing, Mich.). For more
information visit our website and newsroom.
About Boston Celtics
A charter member of the
Basketball Association of America (which evolved into the National
Basketball Association) since 1946, the Boston Celtics have won a
record 17 NBA Championships, including eight (8) in a row from
1959-1966, winning their first title in 1957 and their most recent
in 2008. The Celtics have long stood for equality, and respect,
including hiring the first African American Coach and starting the
first all-black starting five. In addition, 50 former Celtics
players, management or staff have been inducted into the Naismith
Memorial Basketball Hall of Fame. In December 2002 the team returned to local
ownership for the first time since 1963. For more information on
the Celtics, log on to www.celtics.com.
Media contacts
Anjie
Coplin
Sun Life U.S.
Anjie.Coplin@sunlife.com
Caroline Weber
Boston Celtics
cweber@celtics.com
Connect with Sun Life U.S.
https://www.facebook.com/SLFUnitedStates
https://www.linkedin.com/company/sun-life-financial
https://twitter.com/SunLifeUS
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SOURCE Sun Life U.S.