MEDIA ADVISORY FOR JULY 21–24, 2022
SAN
DIEGO, July 21, 2022 /PRNewswire/ -
WHAT
In the centennial year of Charles
Schulz, during San Diego Comic-Con 2022, July 21–24, Peanuts
will be highlighting The Armstrong Project: Peanuts Worldwide's
initiative to support the work of up-and-coming Black animators.
Peanuts is committed to helping make positive change in the
industry in which, as of 2019, only a shocking 3.9% of
animators were Black. The Armstrong Project is named in honor of
Franklin Armstrong—the Black Peanuts character introduced by
Charles Schulz in 1968.
WHO
Cartoonist Robb Armstrong
(JumpStart), a longtime friend of Charles Schulz and advocate for The Armstrong
Project, will participate in a Q&A and a lively panel
discussion on iconic Black comic characters with Bruce Smith (The Proud Family: Louder and
Prouder) and special guests.
Melissa Menta, senior vice
president, marketing and communications, for Peanuts Worldwide,
spearheaded the creation of The Armstrong Project and is the
spokesperson for the new initiative.
Armstrong and Menta will be available for interviews upon
request during the day and at evening panels.
Smith will be available before and after his evening panel
discussion on Friday.
WHERE
PEANUTS X THE ARMSTRONG PROJECT POP-UP
200 J Street, Suite 105, San Diego,
CA 92101
(at the corner of 3rd St. & K St.)
WHEN
PEANUTS X THE ARMSTRONG PROJECT POP-UP: Thursday, July 21 – Sunday, July 24, 10:00
A.M.-6:00 P.M.
"An Evening with Robb Armstrong":
Thursday, July 21 at 7:00 P.M.*
"Talking Iconic Black Comic Characters": Friday, July 22 at 7:00
P.M.*
OTHER ACTIVITIES AT THE
POP-UP
- A moving 5-minute video traces the path from
Franklin Armstrong to The Armstrong
Project. The video features Robb
Armstrong and the late Harriet
Glickman, who inspired the creation of Franklin by writing
Charles Schulz after the
assassination of the Rev. Martin Luther
King, Jr.
- An exhibition curated by the Charles M. Schulz Museum features
all things Franklin.
- Franklin-themed merchandise will be for sale, including
a Super 7 figurine, an exclusive pin and enamel keychain from
PINTRILL, and a custom beach towel available only during Comic-Con
2022.
MEDIA CONTACT
Alison
Hill for Peanuts Worldwide
714-287-2015
alison@currentpr.com
*Due to space limitations, admission to the panels for the
general public is on a first-come, first-served basis; attendees
should visit the Peanuts pop-up to sign up and reserve their
spot.
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SOURCE WildBrain Ltd.