Premium, Naturally Leavened GA Pizza Now
Available for Ordering and Gifting
Fast-Growing Omnichannel Brand Marks First
Expansion Outside of Ontario
VANCOUVER, BC, Dec. 1, 2021 /CNW/ - General Assembly Holdings
Limited (the "Company" or "GA Pizza") (TSXV:
GA), an innovative, premium consumer packaged goods ("CPG")
brand dedicated to making delicious pizzas available to everyone,
everywhere, is excited to bring its popular and unique
direct-to-consumer ("DTC") frozen pizza offerings to
the hungry folks of Vancouver—including their popular pizza
subscriptions, a 'buy it once' option and a pizza gifting
service—with free delivery site-wide until January 4, 2022.
Starting Wednesday, December 1,
pizza-lovers in Abbotsford,
Burnaby, Coquitlam, Delta, Langley, Maple
Ridge, New Westminster,
North Vancouver, Richmond, Surrey, Vancouver and West
Vancouver will be able to treat themselves and their loved
ones to the taste and convenience of GA Pizza's freshly frozen
artisanal pizzas from gapizza.com.
"My time living in Vancouver
taught me how much the city loves good food—Vancouverites
are discerning foodies who demand quality and convenience. That's
why the city was a no-brainer for our first outpost outside of
Ontario," said Ali Khan Lalani, GA Pizza's Founder
and CEO. "Our goal is to make delicious pizzas available to
everyone, everywhere, and we are so excited to bring our elevated
frozen pizza experience to the west coast."
General Assembly's naturally-leavened pies are Chef-imagined
with every foodie in mind. Each pizza is par-baked and flash-frozen
using a proprietary process developed in the brand's flagship
restaurant, which means an expertly cooked pizza can be on a dinner
plate seven minutes after it's pulled from a freezer. And each
pizza is made with premium ingredients, which means they taste as
delicious as anything on offer at a favourite neighbourhood
joint.
GA Pizza's DTC delivery model brings pizza right to customers'
doors on a date of their choosing. Each 10-inch pizza is tidily
packaged and frozen ice-cold, minimizing environmental footprint
while respecting the freezer space of even the tiniest False Creek
condo.
With eight premium pizzas available—75% of which are plant-based
or meat-free—the GA Pizza experience is meant to complement and
elevate the lives of quality-conscious, busy Vancouverites.
- Has today's epic blast up the Grind worn you out? There's a
pizza for that.
- Need to feed your hungry family after a full day shredding the
slopes? There's a pizza for that.
- Does planning dinner with your partner seem impossible after
yet another day of back-to-back Zooms? There's a pizza for
that.
- Looking to fill the freezer of a new mom? A hungry student?
That one impossible-to-buy-for person on your holiday gift list?
There's a pizza for that.
GA Pizza Offering
Visit gapizza.com and enter your
postal code to start your order.
Pizza Subscription Boxes
Choose from GA Pizza's eight
signature pizzas. Stacks of six, eight or 10 pizzas delivered every
four, six or eight weeks. From $65.
Receive free shipping and 10% off all new orders for the
holidays, valid until January 4,
2022.
6-stack, $65.94
8-stack, $87.92
10-stack, $109.90
One Time Purchase: Build a Box
Choose from GA Pizza's eight signature pizzas. One-time purchase
option for stacks of six, eight or 10 pizzas. From $68. Receive free shipping and 10% off all new
orders for the holidays, valid until January
4, 2022.
Chef's Stacks
Choose from a selection of curated boxes
for quick check-out. From $68.
Receive free shipping and 10% off all new orders for the
holidays, valid until January 4,
2022.
GA Pizza Gifting
Designed to be simple and
fun—gift-givers can purchase boxes of four or eight pizzas and
choose when to notify the recipient with a personalized virtual GA
Pizza Stack Card. From $49. Free
shipping.
The GA Pizza Club frozen pizza subscription service first
launched in Toronto in
September 2020, the first step in the
company's evolution from a premium fast-casual restaurant in
downtown Toronto into an
omnichannel CPG brand. Since then, GA Pizza has successfully
expanded its DTC offering to markets across Ontario, supported by fresh branding, new
product offerings, and increased production capabilities.
Today's launch represents GA Pizza's first expansion outside of
its home province, with the direct-to-consumer launch being phase
one of a larger expansion strategy—grocery sales, facilitated by a
newly announced partnership with leading distributor UNFI, will
follow in the months ahead.
"Our company's incredible growth in Ontario, in such a short period of time, shows
how eager Canadian pizza-lovers are to embrace our product," said
Ali Khan Lalani. "We're firing on
all cylinders to meet that demand. And we're ready to fill the
freezers of Vancouver and the
Lower Mainland."
About GA Pizza
GA Pizza began its life as a
fast-casual pizza restaurant in the heart of Toronto. Four years later, we also offer a
freezer-to-table consumer packaged goods line and a revolutionary
direct-to-consumer eCommerce experience—not to mention a pizza box
with more than one pizza in it. Our ambition? Make delicious pizzas
available to everyone, everywhere. We're always working to take
pizza to new heights—from showing the world that better pizza is
possible, to finding new spaces and places to deliver unrivaled
pizza experiences. Find us in your freezer or visit gapizza.com for
more information.
Tag @ga_pizza on Instagram.
GA Pizza media assets available for download.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
Forward-Looking Information
This press release contains statements which constitute
"forward-looking information" or "forward-looking statements"
(together "forward-looking information") within the meaning of
applicable securities laws, including statements regarding the
plans, intentions, beliefs and current expectations of the Company
with respect to future business activities and operating
performance. Forward-looking information is often identified by the
words "may", "would", "could", "should", "will", "intend", "plan",
"anticipate", "believe", "estimate", "expect" or similar
expressions and includes information regarding anticipated
increases to the Company's production capacity at the master
facility and the Company's growth strategy.
Investors are cautioned that forward-looking information is
not based on historical facts but instead reflect the Company's
management's expectations, estimates or projections concerning
future results or events based on the opinions, assumptions and
estimates of management considered reasonable at the date the
statements are made. Although the Company believes that the
expectations reflected in such forward-looking information are
reasonable, such information involves risks and uncertainties, and
undue reliance should not be placed on such information, as unknown
or unpredictable factors could have material adverse effects on
future results, performance or achievements of the combined
company. Among key factors and risks that could cause actual
results to differ materially from those projected in the
forward-looking information may include, without limitation, the
following: there being no market for the securities of the Company;
the Company's limited operating history; global economic risk;
COVID-19's impact on the Company; the general economic environment;
cybersecurity risks; financial projections may prove materially
inaccurate or incorrect; the Company may experience difficulties to
forecast sales; general competition in the industry from other
companies; management of growth-related risks; reliance on
management; risks relating to insurance; changes in food and supply
costs could adversely affect profitability and ultimately our
results of operations; our business could be adversely affected by
increased labour costs or difficulties in finding suitable
employees; changes in customer tastes and preferences, spending
patterns and demographic trends could cause sales to decline;
changes in nutrition and food regulation; failure to establish our
master production facility; failure to expand production capacity;
disruption at our facilities; government regulation of the food
industry creating risks and challenges; risk associated with food
safety and consumer health; changes in internet and social media
search algorithms; risks associated with leasing commercial and
retail space; third party reliance for shipping and payment
processing; environmental laws; we may not persuade customers of
the benefits of paying our prices for higher-quality food; our
marketing and advertising strategies may not be successful, which
could adversely impact our business; requirements for further
financing; the Company may prioritize customer growth and
engagement and the customer experience over short-term financial
results. This forward-looking information may be affected by risks
and uncertainties in the business of the Company and market
conditions.
Should one or more of these risks or uncertainties
materialize, or should assumptions underlying the forward-looking
information prove incorrect, actual results may vary materially
from those described herein as intended, planned, anticipated,
believed, estimated or expected. Although the Company has attempted
to identify important risks, uncertainties and factors which could
cause actual results to differ materially, there may be others that
cause results not to be as anticipated, estimated or intended. The
Company does not intend, and does not assume any obligation, to
update this forward-looking information except as otherwise
required by applicable law.
SOURCE General Assembly Holdings Limited
