VANCOUVER, BC, April 22, 2021 /CNW/ - Formerly a corporate
email solutions provider, newly pivoted online gaming roll-up
Intema Solutions (TSXV: ITM) (OTCMKTS: ITMZF) added another asset
to their portfolio Wednesday when they announced the acquisition of
an e-sports focused branding and marketing agency to compliment
their recently acquired advertising and e-sports tournament
startups.
TheSMACK.gg offers partners a retail service line that includes
branding, digital advertising and marketing campaign design, with a
specialty in increasing brand engagement within niche gaming
demographics.
Intema will pick the company up for a five-figure cash payment
and plug it into their growing network of e-sports, online gaming,
and marketing tools that have accelerated development of the
company business plan into several burgeoning sectors, including
artificial intelligence, blockchain, gaming, fin-tech, and
more.
TheSMACK focuses on four main services; Merchandising of
e-sports brands, holding events, engaging influencers, and creating
content, all services that Intema's subsidiaries – and the company
itself – will have an abundant need for going forward.
Intema CEO Laurent Benezra says
his plan is coming together.
"Just within our own company, we can keep TheSMACK busy for some
time. We've committed to building out a portfolio of e-sports and
i-gaming assets, and this new acquisition, along with several
recent acquisitions before it, shows our plan is working."
Many investors have tried their hand at figuring out how to
profit from the growth of e-sports, only to struggle to turn
eyeballs and attention into profits. Benzera is convinced he's got
the game plan.
"Advertising will continue to be the largest revenue generator
within e-sports and TheSMACK.gg gives us another avenue for growing
our market share within that space."
The acquisition brings strategic advertising resources to a pool
of assets that the company has rapidly built out, including the
social gaming platform HypeX.gg and the blockchain/AI-driven ad
platform, Advertiise.
While Intema had some success building market awareness early on
simply by being exposed to several tech sectors on the rise, the
company was frank with investors that there were holes that needed
to be filled in their business plan.
With this acquisition, and the obvious synergies between HypeX,
Advertiise, their legacy email tool eFlyerMaker, and now theSMACK,
that plan is now starting to fill out.
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SOURCE Equity.Guru
