Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Names Key Account Manager
December 04 2013 - 12:30PM
Business Wire
Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), the
parent company of Level 5 Beverage Company (“Level 5”), a specialty
beverage company which develops, produces, markets and distributes
a diversified portfolio of all-natural and highly functional
brands, today announced the appointment of Kiersten Slader as the
Key Account Manager for Level 5.
Ms. Slader was hired by Power Brands Consulting, LLC. (“Power
Brands”) in November, 2013 to act as Level 5’s dedicated Key
Account Manager under the Brands Management Agreement. The Key
Account Manager is responsible for introducing brands, generating
sales and maintaining relationships with key retail accounts. Key
retail accounts are larger retail chains that are strategic and add
immediate value to Level 5 and its brands: LEVEL 5™, COFFEE BOOST™
and VitaminFIZZ®.
Before joining Power Brands and Level 5, Ms. Slader was the
Business Development Manager at NEO North America Inc. (“NEO”)
where she was instrumental in the launch and sustained growth of
NEO Water since 2010. At NEO, Ms. Slader:
- Achieved one of the fastest growing
enhanced water product launches by assembling fully integrated
marketing programs with distributors and key retail accounts;
- Opened over 7,000 accounts in the US
and Canada in independent, natural, convenience, drug and mass
market retail channels;
- Successfully closed national
distribution with United Natural Foods, KeHE, Tree of Life,
Nature’s Best, Core-Mark and more for the entire product line;
- Managed the account entrance,
development of marketing and product promotion with Whole Foods
Markets, Albertson’s, Walgreens, The Fresh Market, Market Center,
Natural Grocers and 7-11 USA, 7-11 Canada plus others;
- Lead all marketing efforts that
promoted NEO by creating key partnerships with media outlets such
as BeverageWorld, Beverage Industry, BevNET, Women’s Fitness and
Men’s Fitness;
- Escalated product brand awareness by
synchronizing marketing programs during events and tradeshows
including but not limited to: NIKE Women’s Marathon, the LA
Marathon, South by Southwest, ExpoWest, ExpoEast, NACS and Fancy
Foods; and
- Fostered key relationships with
celebrities and athletes in and for the NEO team.
Prior to NEO, Ms. Slader was a Business Development Manager at
DotNEXT Inc., an internet technology company.
Kiersten Slader, the Key Account Manager of Level 5 stated,
“2014 is going to be an incredible year for Level 5. My excitement
to represent such a fantastic line of products is at an extreme
high. Each product offers something exceptionally unique,
innovative and just what consumers want and need. We are working on
successfully placing all Level 5 brands and products in top
retailers nationwide.”
V. Scott Vanis, the Chairman of the Company said, “We welcome
Ms. Slader to the Level 5 team. We love her drive and enthusiasm.
Given her proven record and contacts in the beverage business, she
has hit the ground running. In less than one month, she has either
secured or already attended brand placement meetings with multiple
big name retailers and key new accounts with unbelievable
preliminary success. We believe that Ms. Slader will immediately
and significantly impact Level 5 by quickly securing new key
accounts. We welcome Ms. Slader to our seasoned Level 5 team.
Together with Ms. Slader, Mr. Jason Fontaine, Mr. Darin Ezra and
our executive team, Level 5 has very big plans for the future!”
Public Disclosure
Details of the Company’s business, finances and agreements can
be found as part of the Company’s continuous public disclosure as a
fully reporting issuer under the Securities Exchange Act of 1934
filed with the Securities and Exchange Commission’s (“SEC”) EDGAR
database. For more information, please visit:
www.minercoresources.com.
The above statements have not been evaluated by the Food and
Drug Administration (FDA). These products is not intended to
diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Act of 1934 that are based upon current
expectations or beliefs, as well as a number of assumptions about
future events. Although we believe that the expectations and
assumptions upon which they are based are reasonable, we can give
no assurance that such expectations and assumptions will prove to
have been correct. Some of these uncertainties include, without
limitation, the company's ability to perform under existing
contracts or to procure future contracts. The reader is cautioned
not to put undue reliance on these forward-looking statements, as
these statements are subject to numerous factors and uncertainties,
including without limitation, successful implementation of our
business strategy and competition, any of which may cause actual
results to differ materially from those described in the
statements. We undertake no obligation and do not intend to update,
revise or otherwise publicly release any revisions to these
forward-looking statements to reflect events or circumstances after
the date hereof or to reflect the occurrence of any unanticipated
events. Although we believe that our expectations are based on
reasonable assumptions, we can give no assurance that our
expectations will materialize. Many factors could cause actual
results to differ materially from our forward-looking
statements.
Minerco Resources, Inc.John Powers,
888-473-5150info@minercoresources.com
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