LONDON, December 16, 2013 /PRNewswire/ --
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based
gaming industry, is very pleased to announce the launch of the new
mobile sportsbook to its licensee Ladbrokes.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
This launch builds on the partnership between the two companies
which was established earlier this year with the launch of
Ladbrokes' Vegas Tab. Based on Mobenga's proven track record and
success with building and maintaining market leading mobile
offerings, the sportbook is designed to provide Ladbrokes' players
with the ultimate sports betting experience on the go.
The mobile sportsbook provides a brand new interface and
navigation menu for optimal user experience, as well as a total
remake of the platform, using the latest technology to ensure high
performance, speed and reliability. Mobenga has worked very closely
with Ladbrokes' mobile team to define and develop the sportsbook
including additional product enhancements which will hit the market
in the near future.
Shay Segev, Playtech's CCO,
commented: "This launch is very exciting for us as we help
Ladbrokes take their mobile sportsbook offering to the next level.
The new mobile sportsbook has a completely new look and feel and
features Ladbrokes branding with state of the art mobile
technologies to provide speed and flexibility for the future
developments. I am certain Ladbrokes will benefit tremendously from
this offering."
Jim Mullen, Ladbrokes' Digital
Managing Director, commented: "Mobile remains a massive opportunity
for our business. Customers have increasingly high
expectations of what they want from the mobile product and the new
sportsbook product on the Mobenga platform is a key part of our
response."
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, hosting and CRM
services.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange
and has over 3,000 employees located in 11 countries. Its leading
gaming applications include casino, poker, bingo, sports betting,
live, mobile and social gaming, casual and fixed odds games.
http://www.playtech.com
For further information contact:
Playtech Ltd
Mor Weizer, Chief Executive
Officer
Ron Hoffman, Chief Financial
Officer
c/o Pelham Bell Pottinger
+44(0)20-7861-3232
Adam Kay, Head of Investor
Relations
+44-(0)1624-645954
Pelham Bell Pottinger
David Rydell / Olly Scott / Guy
Scarborough
+44(0)20-7861-3232