27
March 2024
accesso®
to Power Cutting-Edge Entertainment Destinations
Across Saudi Arabia
accesso
HorizonSM to Transform Guest
Experiences Across 21
Entertainment Destinations in the
Kingdom
accesso Technology Group (AIM: ACSO), the leading technology solutions
provider for attractions and venues worldwide, announced a landmark
agreement with Saudi Entertainment Ventures (SEVEN), a wholly owned
subsidiary of the Saudi Arabia Public Investment Fund (PIF).
In
November 2022 - and in alignment with
the Kingdom of Saudi Arabia's "Saudi Vision
2030" - SEVEN unveiled plans to
introduce 21 cutting-edge entertainment destinations across 14
cities, featuring over 150 attractions, diverse dining outlets,
local and international retail outlets that complements the overall
entertainment eco-system that SEVEN is spearheading. SEVEN has
awarded accesso as the key
provider of ticketing and visitor management technology for all
destinations and sub-venues associated with the
project.
"We
are honored to be awarded as the key technology partner for SEVEN's
growing portfolio of next-generation entertainment destinations,"
shared accesso CEO Steve
Brown. "This opportunity in Saudi Arabia underscores Accesso's
commitment to enhancing the guest experience and contributing to
the success of projects that are true gamechangers for the leisure
& entertainment industry."
The groundbreaking project requires
a highly complex - yet intuitive - solution for guest profiling and
revenue management. Key functionality provided by the accesso Horizon ticketing & visitor
management platform includes:
· Seamless Multi-Location Support: accesso
Horizon's ability to manage multiple
locations within a single portfolio supports SEVEN's complex
operational needs. Each venue, regardless of size or type, can be
configured and analyzed individually, providing an expansive range
of operational and revenue management
capabilities.
· Vertical-Specific Functionality: accesso
Horizon's robust features - tailored for
specific market verticals. accesso
Horizon is meticulously designed to serve a broad array of
venues - from family entertainment centers (FEC) to bowling alleys.
accesso Horizon's robust
API will further allow SEVEN to integrate the solution across its
broader technology landscape.
· Guest-Centric Design: With the
accesso Horizon platform,
operators can seamlessly connect every touchpoint to gain
incredible insights and anticipate their guests' needs and
interests. The solution comprehensively hosts all of a guest's
entitlements - such as admissions, meals, photos, coupons, and
payment methods - and allows operators to easily retrieve all of
that data via mobile phone NFC, RFID media or QR codes. This
dynamic guest-centric approach will enable SEVEN to manage millions
of guests annually with precision, gain valuable data insights, and
boost revenue through strategic cross- and up-selling opportunities
tailored to its guests' individual preferences.
· Financial Management Platform: accesso Horizon
offers powerful financial management capabilities,
ensuring each venue within SEVEN's portfolio operates with
streamlined accounting and financial processes.
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About accesso Technology Group PLC
accesso is the leading global
provider of patented and award-winning technology solutions that
redefine the guest experience, drive increased revenue, streamline
operations, and support data-driven business decisions for leisure
& entertainment operators. Currently serving over 1,000 venues
worldwide, accesso invests
heavily in research and development to provide venues with
technology that empowers them to deliver unforgettable guest
experiences. Staffed by a team of attractions and cultural industry
veterans, accesso partners
with venues to increase their range of on- and off-site guest
engagement to drive increased revenue through intuitive ticketing,
point-of-sale, virtual queuing, distribution, digital professional
services, and experience management technology. Learn more
at accesso.com or follow accesso
on X
(Twitter), LinkedIn
and Facebook.