Agreement between Experian and Audiens for the Distribution of Data in Italy
January 21 2019 - 4:56AM
Business Wire
Experian data will provide a complete representation of the
consumption dynamics of the Italian market
Experian, world leader in information services for marketing and
for the prevention of credit and fraud risks, has partnered with
Audiens, a leading technology company in data management services,
with the aim of enhancing Audiens’ database with insight on the
Italian population.
The partnership will combine Experian’s data and powerful
modeling system, which is capable of analysing vast amounts of
information sources into useful insight, with Audiens
technology platform. This means that Experian’s insight will
now be available on the main Demand Side Platforms, such as
AppNexus, DBM, The Trade Desk, Adform, Adobe…etc. It will help
companies further refine and improve their media plan
targeting and deliver more cost-effective data-driven
campaigns.
“We are pleased to start a partnership with an important and
international brand like Experian. Data quality is a strategic
driver for campaign effectiveness, so we are happy to strengthen
our offer with their data ", says Marko Maras, founder of
Audiens.
"We have found a reliable platform in Audiens that opens up new
channels for distributing our data and improving our offerings to
all brands and their media centers”, says
Experian's Digital Account Director Italy, Giuseppe
Scarpati.
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About Experian
Experian is the world’s leading global information services
company. During life’s big moments – from buying a home or a car,
to sending a child to college, to growing a business by connecting
with new customers – we empower consumers and our clients to manage
their data with confidence. We help individuals to take financial
control and access financial services, businesses to make smarter
decisions and thrive, lenders to lend more responsibly, and
organisations to prevent identity fraud and crime.
We have 16,500 people operating across 39 countries and every
day we’re investing in new technologies, talented people and
innovation to help all our clients maximise every opportunity. We
are listed on the London Stock Exchange (EXPN) and are a
constituent of the FTSE 100 Index.
Learn more at www.experianplc.com or visit our global content
hub at our global news blog for the latest news and insights from
the Group.
About Audiens
Audiens is a Customer Data Platform (CDP) that creates a
persistent, unified customer database that is used to improve the
performance of advertising campaigns. Data is onboarded from
multiple sources (website, mobile app, CRM), normalized, and
combined to create advanced audience segmentation. This structured
data is then pushed to the most popular digital customer
acquisition channels and marketing networks. Audiens allows
companies to publish user segments privately or share them with
other advertisers for data monetization.
Founded in 2014, Audiens is now part of Bango PLC and operates
across Europe, US and Asia. For further information about Audiens
please visit www.audiens.com
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version on businesswire.com: https://www.businesswire.com/news/home/20190121005142/en/
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